
Manager, Marketing Automation
Are you a highly skilled and driven marketing professional looking for your next challenge? Mastercard is seeking a dynamic and experienced Manager of Marketing Automation to join our growing team. As a leader in the payments industry, we are committed to delivering innovative solutions and driving growth through strategic marketing initiatives. In this role, you will have the opportunity to utilize your expertise in marketing automation to enhance our customer engagement, drive revenue, and contribute to our overall business success. If you are a strategic thinker with a passion for data-driven marketing and a knack for process improvement, we want to hear from you!
- Develop and implement marketing automation strategies and campaigns to enhance customer engagement and drive revenue growth.
- Utilize data and analytics to identify insights and trends to improve marketing automation initiatives.
- Partner with cross-functional teams to ensure alignment and consistency in messaging and branding across all marketing automation efforts.
- Continuously monitor and analyze performance metrics to optimize the effectiveness of marketing automation campaigns.
- Collaborate with the sales team to align marketing automation efforts with sales goals and objectives.
- Lead and mentor a team of marketing professionals to execute and manage marketing automation initiatives.
- Stay up-to-date with industry trends and best practices in marketing automation to drive innovation and maintain a competitive edge.
- Identify and implement process improvements to streamline and optimize marketing automation workflows.
- Develop and maintain relationships with key stakeholders and external partners to support marketing automation efforts.
- Collaborate with the marketing leadership team to develop and execute overall marketing strategy and objectives.
Bachelor's Degree In Marketing, Business, Or A Related Field
Minimum Of 5 Years Experience In Digital Marketing And Automation, Preferably In The Financial Services Industry
Strong Understanding Of Marketing Automation Platforms, Such As Marketo Or Salesforce Pardot
Proven Track Record Of Designing And Executing Successful Multi-Channel Marketing Campaigns
Excellent Project Management Skills And Ability To Lead Cross-Functional Teams To Achieve Marketing Goals And Objectives
Project Management
Social Media
Data Analysis
Marketing Strategy
Lead Generation
Campaign Management
Budget management
Content Creation
Email Marketing
Customer segmentation
Digital advertising
Automation Tools
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Manager, Marketing Automation in Pune, Maharashtra, India is between ₹800,000 - ₹1,500,000 per year. This equates to approximately $11,000 - $21,000 USD per year. However, the exact salary may vary based on factors such as experience, company size, and industry.
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Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants, as well as governments and businesses around the world.

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