Director, B2B Marketing

We are seeking an experienced and innovative Director of B2B Marketing to lead the strategic and creative development of initiatives to drive engagement and growth for Mastercard's B2B clients. This role requires a creative and data-driven individual who is passionate about driving strategic marketing initiatives with a customer-centric approach. The ideal candidate should have a proven track record of success in B2B marketing, a strategic mindset, and a passion for driving growth.The successful candidate will be a leader in the development and execution of B2B marketing initiatives, possess strong communication skills, and have an innate ability to build relationships with internal and external stakeholders. They will have a passion for driving creative and impactful campaigns that align with Mastercard’s mission to drive a world beyond cash.The successful candidate should have the following qualifications:• Bachelor's degree in marketing, business, communications, or a related field• At least 5 years of proven experience leading B2B marketing initiatives• Strong knowledge of digital marketing tools, tactics, and platforms• Excellent written and verbal communication skills• Experience in developing and executing creative marketing campaigns• Strong analytical and problem-solving skills• Ability to think creatively and strategicallyIf you have the qualifications and skills we are looking for and are excited to join a world-class team that is driving the B2B marketing space forward, we would love to hear from you.

Responsibilities:

1. Lead the strategic and creative development of initiatives to drive engagement and growth for Mastercard's B2B clients.
2. Develop and execute creative marketing campaigns that align with Mastercard’s mission to drive a world beyond cash.
3. Use digital marketing tools, tactics, and platforms to maximize ROI.
4. Analyze and monitor marketing performance and adjust strategies accordingly.
5. Develop and maintain relationships with internal and external stakeholders.
6. Create and implement strategies to increase customer engagement and loyalty.
7. Utilize data-driven insights to inform creative marketing decisions.
8. Monitor industry trends and consumer behaviors for opportunities to increase B2B sales.
9. Manage budget and resources efficiently.
10. Provide reports and insights to key stakeholders on the performance of B2B marketing initiatives.

According to JobzMall, the average salary range for a Director, B2B Marketing in New York, NY, USA is between $113,943 and $162,846.

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants, as well as governments and businesses around the world.