Content Strategy Analyst

Are you a creative and analytical thinker with a passion for developing compelling content? We are seeking a highly skilled Content Strategy Analyst to join our dynamic team at Mastercard. In this role, you will be responsible for developing and executing content strategies that drive brand awareness and engagement across multiple channels. As a crucial member of our marketing team, you will have the opportunity to shape the way Mastercard communicates with our audiences and help us achieve our business goals. If you thrive in a fast-paced environment and have a strong understanding of content marketing principles, we would love to hear from you.

1. Develop and execute content strategies: The Content Strategy Analyst will be responsible for creating and implementing content strategies that align with the company's overall marketing goals and objectives.
2. Drive brand awareness and engagement: The primary responsibility of this role is to develop compelling and engaging content that will resonate with our target audience and increase brand awareness.
3. Utilize creative and analytical thinking: This role requires a combination of creativity and analytical skills to develop innovative and data-driven content strategies.
4. Manage multiple channels: The Content Strategy Analyst will be responsible for developing content for various channels such as social media, website, email, and more.
5. Shape Mastercard's communication: As a crucial member of the marketing team, the Content Strategy Analyst will have the opportunity to shape the way Mastercard communicates with its audiences.
6. Collaborate with cross-functional teams: This role will require working closely with other teams such as design, social media, and product to ensure content is aligned with overall marketing efforts.
7. Stay updated with industry trends: The Content Strategy Analyst will be responsible for staying up-to-date with industry trends and incorporating them into content strategies to ensure they are effective and relevant.
8. Analyze and report on content performance: The Content Strategy Analyst will be responsible for analyzing content performance and providing reports to the marketing team to inform future strategies.
9. Ensure brand consistency: This role will require ensuring that all content is aligned with Mastercard's brand guidelines and maintains consistency across all channels.
10. Contribute to achieving business goals: The Content Strategy Analyst will play a crucial role in contributing to Mastercard's business goals by driving brand awareness, engagement, and ultimately, revenue.

According to JobzMall, the average salary range for a Content Strategy Analyst in Pune, Maharashtra, India is between ₹450,000 to ₹750,000 per year. However, this can vary depending on the specific company, experience level, and skills of the individual. Some companies may offer higher salaries for more experienced or specialized candidates. Additionally, factors such as benefits, bonuses, and location can also impact the overall salary package.

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants, as well as governments and businesses around the world.