Content Strategy Analyst

Are you a strategic thinker with a passion for creating impactful content? Do you have a strong understanding of consumer behavior and the ability to craft compelling messaging? If so, we have an exciting opportunity for you to join our team at Mastercard as a Content Strategy Analyst.As a Content Strategy Analyst, you will be responsible for developing and implementing content strategies that align with our brand and business objectives. You will work closely with cross-functional teams to identify target audiences, analyze market trends, and create engaging content that drives brand awareness and customer engagement.To excel in this role, we are looking for a highly motivated and detail-oriented individual with a Bachelor's degree in Marketing, Communications, or a related field. You should have a minimum of 3 years experience in content strategy, with a proven track record of delivering successful campaigns. Strong communication skills, both written and verbal, are essential for this role, as you will be collaborating with various stakeholders and presenting your strategies to senior leadership.If you are ready to take on a challenging and rewarding role in content strategy at a global company like Mastercard, then we want to hear from you. Apply now and join our team of innovative and driven professionals.

1. Develop and implement content strategies that align with the company's brand and business objectives.
2. Collaborate with cross-functional teams to identify target audiences and analyze market trends.
3. Create compelling and impactful messaging that resonates with target audiences.
4. Drive brand awareness and customer engagement through effective content strategies.
5. Stay up-to-date with industry trends and best practices in content strategy.
6. Utilize consumer behavior insights to inform content creation and strategy.
7. Work closely with the marketing team to ensure content is integrated into overall marketing campaigns.
8. Use data and analytics to measure the success of content strategies and make data-driven decisions for future campaigns.
9. Present content strategies and results to senior leadership and stakeholders.
10. Stay organized and manage multiple projects and deadlines effectively.
11. Collaborate with external agencies and vendors to create high-quality content.
12. Continuously evaluate and improve content strategies based on performance and feedback.
13. Stay compliant with brand guidelines and ensure all content is on-brand.
14. Act as a subject matter expert for content strategy and provide guidance and support to other team members.
15. Keep a pulse on industry and competitor content strategies and make recommendations for improvement.

According to JobzMall, the average salary range for a Content Strategy Analyst in O'Fallon, MO, USA is between $60,000 and $80,000 per year. This may vary depending on the specific company, experience level, and job responsibilities.

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants, as well as governments and businesses around the world.