Marketing Automation Campaign Manager

The Marketing Automation Campaign Manager is responsible for management of B2B and B2C marketing campaigns, to create dynamic, personalized direct marketing communications. Creating testing plans, prioritizing most significant opportunities and efficiencies across campaigns. Measuring campaign results and make actionable recommendations, optimizing marketing campaigns/workflows based on performance. This includes researching access to new data points or adjusting campaign segmentation criteria. Working cross functionally with various teams including our Marketing Data & Analytics partners and various development teams to evaluate, maintain and innovate technical aspects of key marketing systems. Participate in budgeting and vendor management to minimize costs while maintaining quality work. Contribute to continuous review of process improvements in campaign development, quality control, database analysis, etc.

According to JobzMall, the average salary range for a Marketing Automation Campaign Manager in 1 Marina Park Drive, Boston, MA 02210, USA is around $80,000 to $120,000 per year. This is based on the salaries reported by employers and jobseekers in the area. The salary range can vary depending on the individual's experience, qualifications, and other factors.

The Massachusetts Mutual Life Insurance Company, founded in 1851, is an American mutual life insurance company serving five million clients. With headquarters in Springfield, Massachusetts, the company employs more than 7,000 in the United States, and a total of 10,614 internationally.