Marketing Analytics Specialist

Are you passionate about using data to drive business decisions? Do you have a keen eye for identifying trends and patterns? If so, we have an exciting opportunity for you to join our team as a Marketing Analytics Specialist at Massachusetts Mutual Life Insurance. As a member of our dynamic marketing team, you will play a crucial role in helping us make data-driven decisions and optimize our marketing strategies. We are looking for a highly analytical and detail-oriented individual with experience in marketing analytics and a strong understanding of the insurance industry. If you are a self-starter with a passion for analytics and a drive to make a meaningful impact, we encourage you to apply for this role.

1. Conduct data analysis to understand marketing performance and identify areas for improvement.
2. Develop and maintain reporting dashboards to track key performance metrics and communicate insights to stakeholders.
3. Collaborate with cross-functional teams, including marketing, sales, and product, to gather data and insights to inform business decisions.
4. Utilize statistical and predictive modeling techniques to uncover trends and patterns in data.
5. Develop and implement A/B testing strategies to optimize marketing campaigns.
6. Stay up-to-date on industry trends and best practices in data analytics and apply them to improve marketing strategies.
7. Identify opportunities for automation and process improvements to streamline data analysis.
8. Communicate complex data findings and insights to non-technical stakeholders in a clear and concise manner.
9. Provide recommendations and strategies based on data analysis to improve overall marketing effectiveness.
10. Collaborate with external data vendors to gather and integrate additional data sources for analysis.
11. Ensure data accuracy and integrity by conducting regular data audits and implementing quality control measures.
12. Train and mentor junior team members on data analytics techniques and tools.
13. Conduct ad-hoc analysis and present findings to support special projects and initiatives.
14. Adhere to data privacy and security standards in handling sensitive information.
15. Continuously seek out opportunities to improve processes and enhance the use of data in decision-making.

According to JobzMall, the average salary range for a Marketing Analytics Specialist in Boston, MA, USA is between $60,000 to $90,000 per year. This may vary depending on factors such as level of experience, education, and specific job duties and responsibilities. Additionally, bonuses and benefits may also impact the overall salary for this role.

The Massachusetts Mutual Life Insurance Company, founded in 1851, is an American mutual life insurance company serving five million clients. With headquarters in Springfield, Massachusetts, the company employs more than 7,000 in the United States, and a total of 10,614 internationally.