Marketing Analytics Consultant

Welcome to Massachusetts Mutual Life Insurance – a company dedicated to helping individuals and families achieve financial security and peace of mind. We are currently seeking a highly skilled and motivated Marketing Analytics Consultant to join our dynamic team. As a member of our marketing department, you will play a crucial role in analyzing and interpreting data to drive strategic business decisions and enhance our marketing efforts. We are looking for a detail-oriented individual with a strong analytical mindset and a passion for leveraging data to inform marketing strategies. If you are a data-driven problem solver with a background in marketing analytics, we encourage you to apply and become a valuable asset to our organization.

1. Utilize data analysis tools and techniques to identify trends and patterns in consumer behavior, market trends, and competitive landscape.
2. Develop and maintain marketing dashboards and reports to track key performance indicators and provide actionable insights to the marketing team.
3. Collaborate with cross-functional teams, including marketing, sales, and finance, to understand business objectives and provide data-driven recommendations for marketing strategies.
4. Conduct market research and competitive analysis to inform marketing strategies and identify opportunities for growth.
5. Use statistical methods to analyze and interpret data, such as A/B testing, regression analysis, and predictive modeling.
6. Monitor and evaluate the effectiveness of marketing campaigns and initiatives, providing recommendations for optimization and improvement.
7. Stay up-to-date with industry trends and advancements in marketing analytics and data analysis techniques.
8. Communicate complex data and insights in a clear and concise manner to stakeholders at various levels within the organization.
9. Adhere to data privacy and security policies to ensure the protection of sensitive data.
10. Continuously identify and implement process improvements to enhance the efficiency and effectiveness of marketing analytics processes.

According to JobzMall, the average salary range for a Marketing Analytics Consultant in Springfield, MA, USA is $68,000 - $110,000 per year. However, this can vary depending on factors such as experience, education, and the specific company or industry the consultant is working in. Additionally, bonuses and other forms of compensation may also impact the overall salary range for this position.

The Massachusetts Mutual Life Insurance Company, founded in 1851, is an American mutual life insurance company serving five million clients. With headquarters in Springfield, Massachusetts, the company employs more than 7,000 in the United States, and a total of 10,614 internationally.