Sr. Manager Digital Media Performance

Mars, Incorporated is looking for a highly motivated and results-driven Senior Manager of Digital Media Performance to join our Digital Marketing team. In this role, you will be responsible for leading the development and execution of strategy and tactics to drive profitable growth of our digital media investments. To be successful in this role, you must possess a combination of analytical, technical, and creative skills as well as the ability to work cross-functionally with multiple teams.The ideal candidate should have a minimum of 5+ years of experience in digital media, with a deep understanding of digital media channels, including programmatic, search, display, social, and video. Additionally, this role requires a proven ability to develop and execute digital media strategies, including audience targeting, media optimization, and campaign performance tracking. The ideal candidate will also have a background in analytics, with experience in using data to make decisions and drive performance. The Senior Manager of Digital Media Performance should have excellent communication and organizational skills and be able to manage multiple projects simultaneously in a fast-paced environment. If you possess the qualifications listed above and are passionate about driving digital media performance, we would love to hear from you!

Responsibilities:

1. Lead the development and execution of digital media strategies to drive profitable growth.
2. Analyze data to make decisions and drive performance.
3. Manage and optimize programmatic, search, display, social, and video channels.
4. Oversee audience targeting and media optimization strategies.
5. Monitor and report on campaign performance.
6. Work cross-functionally with multiple teams.
7. Manage multiple projects simultaneously in a fast-paced environment.
8. Develop and maintain strong relationships with external partners and vendors.
9. Stay up to date with the latest industry trends and innovations.
10. Contribute to a culture of innovation and creativity.

According to JobzMall, the average salary range for a Sr. Manager Digital Media Performance in Nashville, TN, USA is $75,000 - $90,000 per year.

Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.