Senior Brand Manager
At Mars, Incorporated, we believe in creating a better world for tomorrow, one brand at a time. As the Senior Brand Manager, you will play a crucial role in developing and executing innovative strategies that drive growth and strengthen our beloved brands. We are looking for a dynamic and passionate individual who will lead the charge in shaping the future of our iconic products. If you have a proven track record of success in brand management, a keen understanding of consumer behavior, and a drive to push boundaries, we want you on our team. Join us and make your mark on some of the world's most recognizable brands.
- Develop and execute innovative strategies to drive growth and strengthen Mars, Incorporated's brands.
- Lead the charge in shaping the future of the company's iconic products.
- Utilize a deep understanding of consumer behavior to inform brand strategies and initiatives.
- Implement and manage brand budgets, ensuring efficient allocation of resources.
- Conduct market research and analysis to identify new opportunities for brand growth.
- Collaborate with cross-functional teams to ensure alignment and integration of brand strategies across all channels and touchpoints.
- Monitor market trends and competitor activity to identify potential threats or opportunities for the company.
- Oversee the development of creative marketing campaigns and initiatives to promote brand awareness and loyalty.
- Analyze brand performance and develop actionable insights to continuously improve and optimize brand strategies.
- Mentor and guide junior team members to ensure their professional growth and development.
- Drive a culture of innovation and continuous improvement within the brand team.
- Represent the company and its brands at industry events and conferences.
- Work closely with sales teams to develop and implement effective brand strategies in retail environments.
- Monitor and ensure compliance with brand guidelines and standards across all marketing and communication materials.
- Collaborate with external agencies and vendors to execute brand initiatives and campaigns.
Experience In Brand Management: A Senior Brand Manager At Mars, Incorporated Should Have At Least 5-7 Years Of Experience In Brand Management, Preferably In The Fmcg Industry. They Should Have A Proven Track Record Of Successfully Managing And Growing Brands In A Competitive Market.
Strategic Thinking: As A Senior Brand Manager, The Individual Should Possess Strong Strategic Thinking Skills To Develop Long-Term Brand Plans And Identify Growth Opportunities. They Should Also Have Experience In Conducting Market And Consumer Research To Inform Brand Strategy.
Leadership And Team Management: This Role Requires Strong Leadership Skills To Manage And Motivate A Team Of Brand Managers And Cross-Functional Teams. The Individual Should Have Experience In Coaching And Developing Team Members, As Well As Fostering A Collaborative And Inclusive Work Environment.
Budget Management: A Senior Brand Manager Should Have Experience In Developing And Managing Brand Budgets, Including Tracking And Reporting On Budget Performance. They Should Also Have The Ability To Make Data-Driven Decisions To Optimize Brand Investments And Maximize Roi.
Strong Communication And Presentation Skills: Effective Communication And Presentation Skills Are Essential For A Senior Brand Manager To Effectively Convey Brand Strategies And Plans To Internal Stakeholders And External Partners. They Should Also Have Experience In Developing And Delivering Compelling Presentations And Pitches To Senior Leadership And Clients.
Product Development
Market Research
Budget management
Digital Marketing
Marketing Analytics
brand strategy
consumer insights
brand positioning
Cross-Functional Collaboration
Advertising Campaigns
Brand Equity
Communication
Conflict Resolution
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
Empathy
Professionalism
According to JobzMall, the average salary range for a Senior Brand Manager in Newark, NJ, USA is between $107,000 to $138,000 per year. This can vary depending on the industry, company size, and the individual's level of experience and skills. Additionally, bonuses, benefits, and other forms of compensation may also be included in the total salary package.
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Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.
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