Senior Brand Manager

Welcome to Mars, Incorporated - a global leader in the confectionery, pet care, and food industries. We are looking for a dynamic and experienced Senior Brand Manager to lead our iconic brands to new heights. As a Senior Brand Manager at Mars, you will have the opportunity to shape the direction of our beloved brands and drive growth through innovative marketing strategies. We are seeking a creative and strategic thinker with a proven track record of success in brand management. If you have a passion for driving consumer engagement and a strong understanding of market trends, we want to hear from you. Join us at Mars and make a significant impact on our brands and consumers around the world.

1. Develop and implement brand strategies and plans for assigned brands to achieve business objectives and growth targets.
2. Conduct market research and analysis to identify consumer insights, trends, and competitive landscape for assigned brands.
3. Lead cross-functional teams to develop and execute marketing campaigns and initiatives that effectively drive brand awareness, engagement, and sales.
4. Manage brand budgets and ensure effective allocation of resources to maximize ROI.
5. Monitor and analyze brand performance metrics and provide insights and recommendations for improvement.
6. Collaborate with product development teams to innovate and bring new products to market.
7. Work closely with sales teams to develop and execute effective trade and customer marketing programs.
8. Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and partners.
9. Stay updated on industry trends, consumer behavior, and market dynamics to identify opportunities for brand growth and differentiation.
10. Mentor and develop junior team members to build a strong and high-performing brand management team.

According to JobzMall, the average salary range for a Senior Brand Manager in Chicago, IL, USA is $110,000 - $130,000 per year. However, this can vary depending on factors such as the size and industry of the company, the level of experience and skills of the candidate, and the specific responsibilities and duties of the role. Additionally, bonuses, benefits, and other forms of compensation can also impact the overall salary package for a Senior Brand Manager in Chicago.

Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.