Director of Social and Digital Properties Strategy

Welcome to Mars, Incorporated – a global leader in the confectionery, pet care, and food industries. We are seeking a dynamic and strategic leader to join our team as the Director of Social and Digital Properties Strategy. In this role, you will be responsible for driving the development and execution of our social media and digital properties strategy, ensuring that Mars remains at the forefront of the ever-evolving digital landscape. We are looking for a passionate and forward-thinking individual with a proven track record of success in social media and digital strategy, as well as strong leadership skills. If you are ready to make a significant impact on our brands and drive our digital presence to new heights, we invite you to apply for this exciting opportunity.

1. Develop and implement a comprehensive social media and digital properties strategy for Mars, Incorporated, in alignment with the company's overall goals and objectives.
2. Stay up-to-date with the latest trends and developments in the digital landscape, and proactively identify new opportunities for Mars to engage with consumers and enhance our brand presence.
3. Lead a team of social media and digital experts, providing clear direction, guidance, and support to ensure the successful execution of our strategy.
4. Collaborate with cross-functional teams, including marketing, sales, and product development, to integrate social and digital initiatives into broader company initiatives and campaigns.
5. Develop and maintain relationships with external partners, agencies, and vendors to support the execution of our social and digital initiatives.
6. Monitor and analyze key metrics and performance indicators to measure the success of our social and digital properties strategy, and make data-driven recommendations for continuous improvement.
7. Oversee the management and optimization of Mars' social media channels and digital properties, ensuring brand consistency and adherence to best practices.
8. Manage the budget for social and digital initiatives, and make strategic decisions to allocate resources effectively and efficiently.
9. Serve as a thought leader and subject matter expert, representing Mars at industry events and conferences, and continuously seeking opportunities for thought leadership and brand exposure.
10. Foster a culture of innovation and collaboration within the team, encouraging new ideas and approaches for enhancing our social and digital presence.
11. Stay informed of industry and regulatory changes regarding social media and digital marketing, and ensure compliance with all relevant laws and regulations.

According to JobzMall, the average salary range for a Director of Social and Digital Properties Strategy in Newark, NJ, USA is $135,000 - $175,000 per year. This can vary based on factors such as the size and industry of the company, the individual's experience and qualifications, and the specific responsibilities of the role.

Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.