Digital Content Manager
Be the key point of contact on IAT meetings and major paid activations, ensuring B&C/Hive content is optimized holistically across all digital consumer touchpoints, but also representing dCom, Social and Shopper in IAT projects. B&C project manage lead for all paid social and digital partnership activations across IAT and in-house led creative (such as :06 social OLVs, Twitch partnerships, Influencer activations on TikTok). Lead global digital tool kits and coordination with creative agencies for B&C content on US lead brands (MMS/SNK/SKT) such as globalization of M&M’S Screentime assets. Provide bigger picture guidance and brand support to Social Media Strategists and Community Managers to ensure social content is laddering up brand voice & objectives. Be the digital brand guardian for MW who know the brands inside out and how to engage their audiences online whilst adhering to the required guidelines, regulation and ways of working (including but not limited to health and wellness, marketing code etc).
Experience in digital brand building capability within an organization
Ability to set and achieve goals and manage multiple projects, timelines and priorities.
Ability to create strong relationships across internal departments & external agency partners
A strong desire to translate that passion on social and become the brand’s fiercest evangelist and advocate.
3-5 years experience in relevant marketing role where technical creative execution and social media or dCom application
MS Word
MS PowerPoint
Relationship Management
MS Excel skills
Efficient at time management
Social media and digital content
Verbal communication
Driven and self-motivated
written communication
Organizational skills
Flexibility/Adaptability
Attention to detail and accuracy
Multi-tasking
Process Oriented
According to JobzMall, the average salary range for a Digital Content Manager in 110 Edison Pl, Newark, NJ 07102, USA is between $48,000 and $100,000. The exact salary for each individual Digital Content Manager will depend on a variety of factors, including the size of the company, the experience level of the Digital Content Manager, and the specific responsibilities of the Digital Content Manager.
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Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.
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