Consumer Technical Insights (CTI) Innovation Senior Manager

Are you a curious, forward-thinking leader with a passion for innovation and a deep understanding of consumer behavior? Do you thrive in a fast-paced, dynamic environment where your insights can help drive business growth? If so, Mars, Incorporated is looking for you to join our team as our Consumer Technical Insights (CTI) Innovation Senior Manager. In this role, you will have the opportunity to utilize your expertise in consumer insights to drive product development and innovation across our diverse portfolio of brands. We are seeking a highly motivated and strategic individual who can effectively collaborate with cross-functional teams and lead the way in identifying consumer trends and insights. If you are ready to make a significant impact on the future of our company and our consumers, we encourage you to apply for this exciting opportunity.

1. Conduct consumer research: The Consumer Technical Insights Innovation Senior Manager will be responsible for leading and conducting consumer research to gather insights and trends that can inform product development and innovation strategies.
2. Analyze data: This role requires the ability to analyze data and extract meaningful insights that can guide business decisions and drive growth.
3. Identify consumer trends: The senior manager will be responsible for staying up-to-date with the latest consumer trends and understanding how they can impact the company's products and strategies.
4. Collaborate with cross-functional teams: The role requires strong collaboration skills to work with cross-functional teams, including marketing, R&D, and product development, to ensure that consumer insights are integrated into all aspects of the business.
5. Develop consumer insights strategy: The senior manager will be responsible for developing a consumer insights strategy that aligns with business goals and supports innovation and growth.
6. Lead consumer insights projects: This role will involve leading consumer insights projects from conception to execution, including research design, data collection, analysis, and presentation of findings.
7. Provide recommendations: Based on consumer insights, the senior manager will provide recommendations and actionable insights to support product development and innovation initiatives.
8. Stay updated on industry trends: The role requires staying updated on industry trends and competitive landscape to inform consumer insights and strategies.
9. Manage consumer data: The senior manager will be responsible for managing consumer data and ensuring compliance with privacy and data protection regulations.
10. Mentor and guide team members: The role may involve mentoring and guiding team members to effectively utilize consumer insights in their work and develop their skills in this area.

According to JobzMall, the average salary range for a Consumer Technical Insights (CTI) Innovation Senior Manager in Franklin, TN, USA is $120,000 - $150,000 per year. This salary range can vary depending on factors such as the size and industry of the company, the level of experience and education of the individual, and the specific responsibilities and duties of the role.

Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.