Associate Brand Manager- Mars Pet Nutrition
Welcome to Mars Incorporated, a global leader in the pet care industry. We are seeking a highly motivated and creative individual to join our team as an Associate Brand Manager for Mars Pet Nutrition. As an Associate Brand Manager, you will play a critical role in developing and implementing strategic plans to drive the growth of our beloved pet food brands, including Pedigree, Whiskas, and Royal Canin. We are looking for a passionate pet lover with a strong understanding of consumer behavior and a proven track record of delivering results. If you are a dynamic and driven individual with a love for pets and a desire to make a meaningful impact, we want to hear from you.
- Develop and implement strategic plans to drive growth for Mars Pet Nutrition's pet food brands
- Conduct market research and analyze consumer behavior to inform brand strategies
- Collaborate with cross-functional teams, including product development, sales, and marketing, to execute brand initiatives
- Manage brand budgets and track performance metrics to ensure successful implementation of plans
- Monitor market trends and competitive landscape to identify potential opportunities and threats to the pet food brands
- Work closely with advertising agencies to develop compelling marketing campaigns and creative assets
- Develop and maintain strong relationships with key stakeholders, including retailers and industry partners
- Act as a brand ambassador and champion for the pet food brands, both internally and externally
- Take ownership of brand initiatives and effectively communicate progress, challenges, and results to senior management
- Continuously evaluate and adjust brand strategies based on market and consumer insights to drive long-term success and growth.
Bachelor's Degree In Marketing, Business, Or Related Field
Minimum Of 2 Years Experience In Brand Management Or Related Role
Knowledge Of Consumer Behavior And Market Trends In The Pet Food Industry
Strong Analytical Skills And Ability To Use Data To Drive Decision Making
Excellent Communication And Project Management Skills, With The Ability To Work Cross-Functionally And Manage Multiple Projects Simultaneously.
Product Development
Marketing Strategy
Brand management
Product Launch
Competitive analysis
Market analysis
consumer insights
brand awareness
brand positioning
Advertising Campaigns
Brand Equity
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Associate Brand Manager- Mars Pet Nutrition in Franklin, TN, USA is $67,000 - $95,000 per year. This salary range can vary based on factors such as experience, education, and job responsibilities.
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Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.
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