Senior Product Marketing Manager

Are you a seasoned product marketing professional with a passion for driving growth and innovation? Do you thrive in a fast-paced and dynamic environment? Look no further, because Lyft is seeking a dynamic and experienced Senior Product Marketing Manager to join our team.As a Senior Product Marketing Manager at Lyft, you will play a key role in driving the success of our product through strategic marketing initiatives. You will collaborate with cross-functional teams to develop and execute product marketing strategies that will attract and retain customers. Your expertise in market research, product positioning, and messaging will be crucial in driving the growth of our business.To excel in this role, you must have a proven track record of success in product marketing, a strong understanding of the tech industry, and the ability to think creatively and strategically. If you are a results-driven and innovative marketer with a passion for making a difference, we want to hear from you. Join us in revolutionizing the transportation industry and be a part of our exciting journey at Lyft.

1. Develop and execute product marketing strategies to drive growth and innovation for Lyft's product.
2. Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts with product goals.
3. Conduct market research and analyze industry trends to inform product positioning and messaging.
4. Create compelling and effective messaging for Lyft's product, targeting both potential and existing customers.
5. Identify and implement marketing initiatives to attract and retain customers.
6. Monitor and analyze market and competitor activity to identify opportunities and potential risks.
7. Work closely with the product team to provide feedback and insights from the market to inform product development and improvements.
8. Develop and manage marketing campaigns, including budget allocation and performance tracking.
9. Utilize data and analytics to measure the success of marketing efforts and make data-driven decisions.
10. Stay up-to-date with industry trends and best practices in product marketing to continuously improve strategies and tactics.
11. Mentor and guide junior marketing team members to support their professional development.
12. Serve as a brand ambassador for Lyft, promoting our values and mission in all marketing efforts.
13. Represent Lyft at industry events and conferences to build brand awareness and establish thought leadership.
14. Collaborate with sales and business development teams to support their efforts in driving product adoption and revenue growth.
15. Continuously seek out opportunities for innovation and improvement in the product marketing function.

According to JobzMall, the average salary range for a Senior Product Marketing Manager in San Francisco, CA, USA is $140,000 - $175,000 per year. However, this can vary depending on factors such as industry, company size, and individual experience. Some Senior Product Marketing Managers in San Francisco may earn upwards of $200,000 per year.

Lyft, Inc. is a transportation network company based in San Francisco, California and operating in 640 cities in the United States and 9 cities in Canada. It develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.