Director, Product & Brand Communications

Welcome to Lyft, where we are revolutionizing the way people move and shaping the future of transportation. We are seeking a highly motivated and dynamic Director of Product & Brand Communications to join our team and help us tell our story to the world. In this role, you will play a critical role in driving brand awareness and shaping the perception of Lyft through strategic communication and storytelling. If you are passionate about leveraging your expertise to build and enhance brand reputation, this is the perfect opportunity for you. Join us in our mission to create positive change and make a lasting impact on the world.

1. Develop and execute strategic communication plans to enhance brand reputation and drive brand awareness for Lyft.
2. Create and manage a comprehensive brand messaging and storytelling strategy that aligns with Lyft's mission and values.
3. Collaborate with cross-functional teams to identify and prioritize key communication initiatives and opportunities.
4. Serve as the company's spokesperson and cultivate relationships with media, influencers, and other external stakeholders.
5. Oversee the creation and distribution of all external communications materials, including press releases, media pitches, and thought leadership content.
6. Manage and mentor a team of communications professionals to ensure high-quality and consistent messaging across all channels.
7. Monitor and analyze media coverage and industry trends to identify potential risks and opportunities for proactive communication.
8. Develop and maintain relationships with key media outlets and influencers to secure positive coverage and thought leadership opportunities for Lyft.
9. Work closely with the Marketing team to align messaging and ensure consistency across all marketing and communication channels.
10. Drive crisis communication strategies and respond to media inquiries in a timely and effective manner.
11. Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve Lyft's communication efforts.
12. Collaborate with the leadership team to develop and implement company-wide communication strategies and initiatives.
13. Represent Lyft at industry events and conferences, serving as a brand ambassador and thought leader.
14. Collaborate with the Legal team to ensure all external communications are compliant with relevant laws and regulations.
15. Continuously monitor and measure the effectiveness of communication strategies and adjust as needed to achieve desired results.

According to JobzMall, the average salary range for a Director, Product & Brand Communications in San Francisco, CA, USA is $150,000-$200,000 per year. This range may vary depending on factors such as the size and type of company, the individual's level of experience and expertise, and the overall market demand for this role. Additionally, bonuses, benefits, and other forms of compensation may also impact the total salary package for this position.

Lyft, Inc. is a transportation network company based in San Francisco, California and operating in 640 cities in the United States and 9 cities in Canada. It develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.