Director, Product & Brand Communications
Are you a talented and driven communications professional with a passion for bringing innovative products and brands to life? Then Lyft wants to hear from you! We are seeking a Director of Product & Brand Communications to join our dynamic team and lead the strategy and execution of all external communications for our growing company. In this role, you will have the opportunity to shape the perception of our products and brand through impactful storytelling and targeted messaging. If you have a strong background in public relations, a knack for building relationships with media outlets, and a creative approach to communication, we want you on our team. Join us at Lyft and help us revolutionize the way people think about transportation.
- Develop and implement comprehensive product and brand communications strategies that align with Lyft's overall business objectives.
- Serve as the primary point of contact for all external communications, including media relations, press releases, and messaging for product launches and brand initiatives.
- Identify and build relationships with key media outlets and influencers to secure coverage and positive brand visibility.
- Collaborate with cross-functional teams to ensure consistent messaging and brand representation across all communication channels.
- Develop and maintain a strong crisis communication plan to effectively manage any potential issues or negative media attention.
- Monitor industry trends and identify opportunities to position Lyft's products and brand as a leader in the market.
- Oversee the creation of compelling press materials, including press releases, media kits, and pitches, to support product launches and brand initiatives.
- Manage and mentor a team of communications professionals to ensure high-quality and effective execution of communication strategies.
- Analyze and report on the success of communication campaigns, providing insights and recommendations for future improvement.
- Keep up-to-date with emerging trends, technologies, and best practices in the field of product and brand communications.
Extensive Experience In Product & Brand Communications: A Successful Candidate For This Role Should Have At Least 7-10 Years Of Experience In Product And Brand Communications, Preferably In The Tech Or Transportation Industry. They Should Have A Deep Understanding Of How To Create And Execute Effective Communication Strategies That Align With Business Goals.
Excellent Written And Verbal Communication Skills: As The Director Of Product & Brand Communications, This Individual Will Be Responsible For Crafting And Delivering Key Messages To Various Stakeholders, Including Customers, Media, And Internal Teams. Strong Written And Verbal Communication Skills Are Essential For This Role.
Experience Managing A Team: This Role Will Involve Managing A Team Of Communications Professionals, So Experience In A Leadership Or Management Position Is Crucial. The Ideal Candidate Should Have A Track Record Of Building And Leading High-Performing Teams, As Well As Mentoring And Developing Team Members.
Strategic Thinker: The Director Of Product & Brand Communications Will Be Responsible For Developing And Implementing Communication Strategies That Support Lyft's Overall Business Objectives. This Requires A Strategic Mindset And The Ability To Think Critically And Creatively To Solve Complex Problems.
Branding And Marketing Expertise: As A Key Representative Of Lyft's Brand, The Director Of Product & Brand Communications Should Have A Deep Understanding Of Branding And Marketing Principles. They Should Be Able To Effectively Position And Promote Lyft's Products And Brand In A Competitive Market. Knowledge Of Digital And Social Media Marketing Is Also A Plus.
Budget management
Content Creation
Event Planning
Public Relations
Social media management
Media Relations
Marketing Campaigns
brand strategy
Crisis Communication
Brand Messaging
Influencer Partnerships
Communication
Conflict Resolution
Customer Service
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Product & Brand Communications in New York, NY, USA is between $139,000 and $186,000 per year. This range may vary depending on factors such as the size and industry of the company, the individual's level of experience and education, and the specific responsibilities and duties of the role.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
Lyft, Inc. is a transportation network company based in San Francisco, California and operating in 640 cities in the United States and 9 cities in Canada. It develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.
Get interviewed today!
JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.
Get Started