Director - Customer Marketing & Engagement
Welcome to Lowe's, where we are committed to helping people love where they live. We are looking for a dynamic and experienced individual to join our team as the Director of Customer Marketing & Engagement. In this role, you will have the opportunity to lead a team and develop strategies that drive loyalty and engagement with our customers. We are seeking a passionate and results-driven leader who can effectively collaborate with cross-functional teams to deliver impactful marketing campaigns and initiatives. If you have a strong background in customer marketing and engagement, along with excellent leadership skills, we want to hear from you!
- Develop and implement customer marketing strategies to drive customer loyalty and engagement.
- Lead a team of marketing professionals and provide guidance, support, and mentorship to achieve department goals.
- Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives.
- Conduct market research to gain insight into consumer behavior and trends, and use this information to inform marketing strategies.
- Monitor and analyze customer engagement metrics to identify areas for improvement and adjust strategies accordingly.
- Develop and maintain strong relationships with key stakeholders, including internal teams and external partners.
- Stay up-to-date with industry trends and best practices in customer marketing and engagement.
- Oversee the development of engaging and effective marketing materials, including digital and print campaigns.
- Manage budget and allocate resources effectively to maximize return on investment.
- Develop and implement customer retention strategies to minimize churn and increase customer lifetime value.
- Create and maintain a positive and customer-centric culture within the team.
- Set clear goals and expectations for team members and evaluate their performance regularly.
- Ensure compliance with company policies, procedures, and ethical standards.
- Represent the company at industry events and conferences.
- Collaborate with the sales team to align marketing strategies with sales goals and objectives.
Minimum Of 10 Years Experience In Marketing And Customer Engagement Roles, Preferably Within The Retail Industry.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field. Master's Degree Is Preferred.
Proven Track Record Of Developing And Implementing Successful Customer Engagement Strategies That Drive Sales And Customer Loyalty.
Strong Leadership Skills With The Ability To Manage And Mentor A Team, As Well As Collaborate Cross-Functionally With Other Departments.
Excellent Analytical And Problem-Solving Abilities, With A Data-Driven Mindset And The Ability To Make Strategic Decisions Based On Customer Insights.
Data Analysis
Marketing Strategy
Social Media Marketing
Campaign Management
Relationship Building
Brand management
Customer retention
Customer Experience
Omnichannel Marketing
Customer Insights
Loyalty Program Management
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Problem Solving
Time management
creativity
Attention to detail
Teamwork
Adaptability
According to JobzMall, the average salary range for a Director - Customer Marketing & Engagement in Mooresville, NC, USA is $109,000 - $177,000 per year. This range can vary based on factors such as experience, industry, and company size. Additionally, bonuses and other benefits can also impact the overall compensation for this position.
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Lowe's Companies, Inc., doing business as Lowe's, is an American retail company specializing in home improvement.
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