Customer Insights Senior Analyst

At Lowe's, we believe that understanding our customers is key to providing the best possible experience. As a Customer Insights Senior Analyst, you will play a crucial role in gathering and analyzing data to gain valuable insights into customer behavior and preferences. We are looking for a highly motivated individual with a passion for data, an analytical mindset, and the ability to translate insights into actionable strategies. If you are a critical thinker, a skilled communicator, and have a strong understanding of market research methodologies, we would love to have you on our team. Join us at Lowe's and help us shape the future of retail through a deeper understanding of our customers.

1. Conduct market research and gather data on customer behavior and preferences.
2. Analyze data to identify trends and patterns in customer behavior.
3. Develop and maintain customer segmentation models to better understand our diverse customer base.
4. Create and execute surveys and focus groups to gather feedback from customers.
5. Collaborate with cross-functional teams to identify key business questions and provide data-driven insights to support decision making.
6. Communicate insights and recommendations to key stakeholders in a clear and concise manner.
7. Monitor and track customer satisfaction metrics to identify areas for improvement.
8. Stay updated on industry trends and changes in customer behavior to inform strategic initiatives.
9. Utilize statistical and data analysis tools to manipulate and interpret complex data sets.
10. Develop and maintain dashboards and reports to track and communicate customer insights.
11. Work closely with the marketing team to develop targeted campaigns based on customer insights.
12. Identify opportunities to improve the customer experience based on data and insights.
13. Train and mentor junior analysts on data analysis techniques and market research methodologies.
14. Collaborate with external partners and vendors to gather additional insights and data.
15. Continuously evaluate and improve processes and methods for gathering and analyzing customer data.

According to JobzMall, the average salary range for a Customer Insights Senior Analyst in Mooresville, NC, USA is between $60,000 and $95,000 per year. However, this can vary depending on factors such as the company, industry, and level of experience.

Lowe's Companies, Inc., doing business as Lowe's, is an American retail company specializing in home improvement.