
Media Specialist – MarTech
Are you a tech-savvy individual with a passion for media and marketing? Do you thrive in a fast-paced environment and love staying up-to-date on the latest trends in the industry? If so, Liberty Mutual Insurance has an exciting opportunity for you!We are seeking a dynamic and highly motivated Media Specialist – MarTech to join our team. In this role, you will be responsible for developing and executing media strategies and implementing marketing technology solutions to drive business results. You will also have the opportunity to collaborate with cross-functional teams and utilize your expertise in media and technology to enhance our brand presence.To excel in this role, you must have a strong background in media planning and buying, as well as a deep understanding of marketing technology and analytics. Additionally, we are looking for someone who is a strong communicator, a creative problem-solver, and a team player.If you are ready to take your career to the next level and make an impact in the world of media and marketing, we encourage you to apply for this exciting opportunity with Liberty Mutual Insurance.
- Develop and execute media strategies to support business objectives.
- Implement and manage marketing technology solutions to drive business results.
- Stay up-to-date on industry trends and innovations in media and marketing technology.
- Collaborate with cross-functional teams to ensure alignment and maximize impact of media efforts.
- Utilize expertise in media planning and buying to optimize media campaigns.
- Analyze and report on media performance, providing insights and recommendations for continuous improvement.
- Manage media budgets and negotiate with media vendors to secure best rates and placements.
- Develop and maintain relationships with media partners.
- Stay informed on industry regulations and ensure compliance with advertising guidelines.
- Act as a subject matter expert on media and marketing technology, providing guidance and support to team members.
- Communicate effectively with internal stakeholders and external partners to drive successful outcomes.
- Act as a creative problem-solver, identifying and addressing challenges proactively.
- Serve as a team player, collaborating with colleagues to achieve shared goals.
- Continuously evaluate and enhance the brand's presence through media efforts.
- Take ownership of projects and initiatives, ensuring timely and successful completion.
- Contribute to a positive and collaborative work environment.
Bachelor's Degree In Marketing, Communications, Or A Related Field
Minimum Of 3-5 Years Of Experience In Digital Marketing, Specifically In The Martech Field
Strong Understanding Of Various Martech Platforms And Tools, Such As Adobe Marketing Cloud, Google Analytics, And Salesforce
Experience In Managing And Implementing Large-Scale Digital Marketing Campaigns, Including Targeting, Optimization, And Measurement
Excellent Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Data-Driven Decisions To Improve Marketing Performance.
Graphic Design
Project Management
Social Media
Data Analysis
Content Creation
Digital Marketing
Video Production
Branding
Web analytics
Email Marketing
Search engine optimization (SEO)
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
flexibility
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Media Specialist – MarTech in Boston, MA, USA is $60,000 – $90,000 per year. However, this can vary based on factors such as experience, skills, and the specific company or industry the individual is working in. Some Media Specialists – MarTech in Boston may earn higher salaries, while others may earn lower salaries. It is important to research the specific job market and negotiate for a fair salary based on your qualifications and the cost of living in the area.
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Liberty Mutual Group is an American diversified global insurer and the third-largest property and casualty insurer in the United States. Based in Boston, Massachusetts, it employs over 45,000 people in more than 900 locations throughout the world. The company, founded in 1912, offers a wide range of insurance products and services, including personal automobile, homeowners, workers' compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire and surety. Liberty Mutual Group owns, wholly or in part, local insurance companies in Argentina, Brazil, Chile, China (including Hong Kong), Colombia, Ecuador, India, Ireland, Malaysia, Poland, Portugal, Singapore, Spain, Thailand, Turkey, the United Kingdom, Venezuela and Vietnam.

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