Director, North America Marketing

Welcome to Liberty Mutual Insurance, a leading provider of insurance products and services for individuals, families, and businesses. We are looking for a dynamic and results-driven Director of North America Marketing to join our team and lead our marketing efforts in the region. As the Director, you will have the opportunity to shape and drive our marketing strategy, build and manage a high-performing team, and collaborate with cross-functional partners to achieve our business goals. If you are a strategic thinker, a strong leader, and have a passion for delivering impactful marketing campaigns, then we want to hear from you. Join us in our mission to help people live safer, more secure lives.

1. Develop and implement the overall marketing strategy for Liberty Mutual Insurance in North America.
2. Lead and manage a team of marketing professionals to execute on the marketing strategy and achieve business goals.
3. Collaborate with cross-functional partners, including sales, product development, and customer service, to ensure alignment and effectiveness of marketing efforts.
4. Analyze market trends, consumer behavior, and competitor activity to identify opportunities and inform marketing strategy.
5. Develop and manage marketing budgets, ensuring efficient and effective use of resources.
6. Develop and implement targeted marketing campaigns to acquire and retain customers in the North America market.
7. Monitor and analyze marketing campaign performance, making adjustments as needed to optimize results.
8. Utilize data and analytics to inform decision-making and measure the impact of marketing efforts.
9. Stay up-to-date with industry trends and best practices to continuously improve and innovate our marketing approach.
10. Set clear goals and expectations for the marketing team, providing guidance, feedback, and support to help them achieve their objectives.

According to JobzMall, the average salary range for a Director, North America Marketing in Boston, MA, USA is between $131,000 and $181,000 per year. However, this range can vary depending on factors such as the specific industry, company size, and years of experience. Additionally, bonuses and other benefits may also play a role in the total compensation package for this role.

Liberty Mutual Group is an American diversified global insurer and the third-largest property and casualty insurer in the United States. Based in Boston, Massachusetts, it employs over 45,000 people in more than 900 locations throughout the world. The company, founded in 1912, offers a wide range of insurance products and services, including personal automobile, homeowners, workers' compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire and surety. Liberty Mutual Group owns, wholly or in part, local insurance companies in Argentina, Brazil, Chile, China (including Hong Kong), Colombia, Ecuador, India, Ireland, Malaysia, Poland, Portugal, Singapore, Spain, Thailand, Turkey, the United Kingdom, Venezuela and Vietnam.