
Brand Marketing, Senior Manager
Are you a dynamic and innovative individual with a passion for all things branding? Look no further! LG Electronics is seeking a highly skilled and experienced Senior Manager for our Brand Marketing department. In this role, you will lead a team of talented marketers to develop and execute creative and impactful marketing campaigns that will elevate our brand image and drive business growth. We are looking for a strategic thinker with a proven track record of success in brand marketing, who is able to thrive in a fast-paced and ever-changing environment. If you have a strong understanding of consumer behavior, excellent leadership skills, and a keen eye for emerging trends, we want to hear from you! Join our team at LG Electronics and be a part of shaping the future of our brand.
- Develop and execute innovative and impactful marketing campaigns to elevate the LG Electronics brand image.
- Lead a team of talented marketers to ensure the successful implementation of marketing strategies.
- Conduct market research and stay updated on consumer trends to inform marketing strategies.
- Collaborate with cross-functional teams to ensure alignment and integration of brand messaging across all touchpoints.
- Set and track key performance indicators to measure the success of brand marketing initiatives.
- Develop and manage the brand marketing budget, ensuring efficient and effective use of resources.
- Stay updated on industry best practices and emerging trends in branding and marketing.
- Provide strategic direction and guidance to the team to achieve business objectives.
- Foster a collaborative and innovative work culture within the brand marketing department.
- Act as a brand ambassador and ensure consistency in brand messaging and visual identity across all platforms.
- Conduct regular performance evaluations and provide coaching and development opportunities for team members.
- Communicate with senior leadership to provide updates on brand marketing initiatives and results.
- Develop and maintain relationships with external partners and agencies to support brand marketing efforts.
- Identify and seize opportunities for brand partnerships and collaborations.
- Maintain a strong understanding of the competitive landscape and make recommendations for continuous improvement.
Bachelor's Degree In Marketing, Advertising, Or A Related Field
Minimum Of 7-10 Years Of Experience In Brand Marketing, Preferably In The Consumer Electronics Industry
Strong Leadership Skills With Experience Managing A Team And Collaborating With Cross-Functional Teams
Demonstrated Success In Developing And Executing Brand Strategies That Result In Increased Market Share And Brand Awareness
Excellent Communication And Interpersonal Skills, With The Ability To Effectively Present And Sell Ideas To Internal And External Stakeholders.
Campaign Management
Digital Marketing
Competitive analysis
Market analysis
brand strategy
consumer insights
Product positioning
Brand Identity
brand awareness
Brand Messaging
Influencer Partnerships
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Brand Marketing, Senior Manager in Englewood, NJ 07632, USA is between $121,000 - $160,000 per year. This may vary depending on the specific company, industry, and individual qualifications and experience.
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LG Electronics, Inc. engages in the manufacturing of display devices, home appliances, multimedia goods, electronic parts and develops software. It operates through the following business areas: Home Entertainment, Mobile Communications, Home Appliance, Air-Conditioning, Energy Solution and Independent business area.

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