Brand Marketing Manager

Participates in the develop of LG's US Brand vision and long term brand strategy. Develops and implements best-in-class marketing programs to build the LG brand. Develops communication strategies for each segment, prioritizing message points and specific marketing programs; ensure communication is integrated across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation/promotional platforms. Engages key stakeholders across the organization, including US senior management, sales leaders, HQ product counterparts, in communication plans and priorities. Serves as brand lead on key marketing activities including media planning and budgeting.

According to JobzMall, the average salary range for a Brand Marketing Manager in 1000 Sylvan Ave, Englewood Cliffs, NJ 07632, USA is $60,000 - $100,000. This salary range can vary depending on the size and scope of the company, the applicant's experience and education, and the industry.

LG Electronics, Inc. engages in the manufacturing of display devices, home appliances, multimedia goods, electronic parts and develops software. It operates through the following business areas: Home Entertainment, Mobile Communications, Home Appliance, Air-Conditioning, Energy Solution and Independent business area.