Sr. Manager, Content Marketing, WW IDG Commercial Marketing

Welcome to Lenovo! We are seeking a highly motivated and experienced Sr. Manager of Content Marketing to join our Global IDG Commercial Marketing team. As a leader in the technology industry, Lenovo is committed to delivering innovative solutions to our customers worldwide. In this role, you will be responsible for developing and executing a robust content marketing strategy to drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a strong background in B2B marketing, a passion for storytelling, and a knack for creating compelling content that resonates with our target audience. If you are a strategic thinker, a creative problem solver, and a team player, we want to hear from you!

1. Develop and execute a comprehensive content marketing strategy in alignment with Lenovo's brand and business objectives.
2. Create and oversee a content calendar, ensuring timely and relevant delivery of content across various channels.
3. Collaborate with cross-functional teams, including product marketing, sales, and creative, to identify content needs and develop impactful campaigns.
4. Conduct thorough market and audience research to inform content strategy and messaging.
5. Develop a deep understanding of Lenovo's products, solutions, and target audience to effectively communicate key messages and value propositions.
6. Write and edit compelling and high-quality content, including but not limited to blog articles, whitepapers, case studies, videos, infographics, and social media posts.
7. Manage and oversee external content creators, agencies, and vendors to ensure the delivery of high-quality content on time and within budget.
8. Monitor and analyze content performance metrics to optimize content strategy and improve ROI.
9. Stay up-to-date with industry trends, best practices, and emerging technologies to continuously innovate and improve the content marketing strategy.
10. Act as a brand ambassador, maintaining consistency and quality of content across all channels and touchpoints.
11. Coach and mentor team members to enhance their skills and support their professional development.
12. Collaborate with global teams to ensure consistency and alignment of content marketing efforts across regions.
13. Represent Lenovo at industry events, conferences, and trade shows to promote the brand and build relationships with key stakeholders.
14. Stay informed of competitor activities and market trends to identify opportunities for differentiation and improvement in content marketing strategy.

According to JobzMall, the average salary range for a Sr. Manager, Content Marketing, WW IDG Commercial Marketing in Morrisville, NC, USA is $126,000 to $166,000 per year. This can vary depending on the specific company, experience level, and skills of the individual.

Lenovo Group Ltd. is a company engaged in the developing, manufacturing and marketing technology products and services. The company products include laptops, tablets, desktops and all-in-ones, workstations, smartphones, servers, accessories and software. It operates its business through four geographical segments: China, Asia Pacific, Europe-Middle East-Africa and Americas.