Lennar

Digital Media Specialist, Emerging Channels

Lennar

700 NW 107th Ave, Miami, FL 33172, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Curate an operational strategy that supports growth of customer acquisition within the emerging channel space; check and adjust the strategy over time as business needs evolve. Own request intake from divisions and necessary follow ups for things such as landing page or ad requests and updates. Be creative & ideate strategic workflows for Zillow, BDX, realtor.com, programmatic display, direct mail and other emerging social platforms. Collaborate closely with growth team members to support workflow efficiencies across their social media tasks; evolve these processes over time as channel needs change. Present strategic findings in easy-to-understand ways via PowerPoint. Focus on the “why it matters” to help drive improvements in KPIs over time. Support A/B tests, analyze results, and recommend strategic next steps to work toward continuous improvement of our organic presence.

Where is this job?
This job is located at 700 NW 107th Ave, Miami, FL 33172, USA
Job Qualifications
  • 1+ years hands-on experience in digital marketing

  • Strong knowledge of Facebook business manager, TikTok, and the social media landscape

  • Must have previous experience analyzing and interpreting data

  • Preferred: Experience in more than one marketing channel

Required Skills
  • Google Analytics

  • Tableau

  • MS Word

  • Salesforce

  • A/B testing

  • MS Excel skills

  • Social media engagement skills

  • Great time management

  • PowerPoint skills

  • Data analysis and extraction

Soft Skills
  • Verbal communication

  • written communication

  • Problem-solving and resourcefulness

  • Strong organizational skills

  • Flexibility/Adaptability

  • Attention to detail and accuracy

Compensation

According to JobzMall, the average salary range for a Digital Media Specialist, Emerging Channels in 700 NW 107th Ave, Miami, FL 33172, USA is between $48,000 and $72,000 per year. This range is based on salaries reported by current and former employees of organizations in the area.

Additional Information
Lennar is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedNovember 10th, 2022
Apply BeforeAugust 19th, 2025
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About Lennar

Lennar Corporation is a home construction and real estate company based in Miami, Florida .Lennar Corp. provides real estate related financial services, a commercial real estate investment, investment management and finance company through its Rialto segment and a developer of multifamily rental properties in select U.S. markets primarily through unconsolidated entities. The company grouped its homebuilding activities into five reportable segments: Homebuilding East, Homebuilding Central, Homebuilding West, Homebuilding Southeast Florida and Homebuilding Houston.

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