
Digital Media Specialist, Emerging Channels
Curate an operational strategy that supports growth of customer acquisition within the emerging channel space; check and adjust the strategy over time as business needs evolve. Own request intake from divisions and necessary follow ups for things such as landing page or ad requests and updates. Be creative & ideate strategic workflows for Zillow, BDX, realtor.com, programmatic display, direct mail and other emerging social platforms. Collaborate closely with growth team members to support workflow efficiencies across their social media tasks; evolve these processes over time as channel needs change. Present strategic findings in easy-to-understand ways via PowerPoint. Focus on the “why it matters” to help drive improvements in KPIs over time. Support A/B tests, analyze results, and recommend strategic next steps to work toward continuous improvement of our organic presence.
1+ years hands-on experience in digital marketing
Strong knowledge of Facebook business manager, TikTok, and the social media landscape
Must have previous experience analyzing and interpreting data
Preferred: Experience in more than one marketing channel
Google Analytics
Tableau
MS Word
Salesforce
A/B testing
MS Excel skills
Social media engagement skills
Great time management
PowerPoint skills
Data analysis and extraction
Verbal communication
written communication
Problem-solving and resourcefulness
Strong organizational skills
Flexibility/Adaptability
Attention to detail and accuracy
According to JobzMall, the average salary range for a Digital Media Specialist, Emerging Channels in 700 NW 107th Ave, Miami, FL 33172, USA is between $48,000 and $72,000 per year. This range is based on salaries reported by current and former employees of organizations in the area.
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Lennar Corporation is a home construction and real estate company based in Miami, Florida .Lennar Corp. provides real estate related financial services, a commercial real estate investment, investment management and finance company through its Rialto segment and a developer of multifamily rental properties in select U.S. markets primarily through unconsolidated entities. The company grouped its homebuilding activities into five reportable segments: Homebuilding East, Homebuilding Central, Homebuilding West, Homebuilding Southeast Florida and Homebuilding Houston.

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