LEGO Group

Manager - Digital Marketing

LEGO Group

100 Print Shop Rd, Enfield, CT 06082, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Develop and drive digital marketing strategy for the Americas Region (US/CA/LATAM) with a narrowed focus on the US. Act as Americas lead in cascading global digital influencer strategy and localizing/optimizing for our region and markets. Effectively activate influencer marketing campaigns and guide our external influencer marketing agency. Establish regional Digital Marketing Committee; responsible for aligning overall strategy with the markets and empowering synced execution and alignment across the region. Build holistic content strategy in collaboration with other key global and local content partners. Support Digital Marketing Manager in execution of consumer search strategy, content publication, and support of the eCommerce team. Support US Trade Marketing team in identifying differentiated digital marketing opportunities.

Where is this job?
This job is located at 100 Print Shop Rd, Enfield, CT 06082, USA
Job Qualifications
  • 7+ years’ experience in digital marketing, in-house or agency

  • Minimum of 5 years’ experience working in non-traditional marketing inclusive of influencer, experiential, social commerce

  • Experience building holistic digital marketing plans against bold business plans

  • Ability to think consumer-first and know how to utilize both creative and data to drive the right digital initiatives

  • Global CPG, toy, fashion, entertainment or retail experience a plus! US experience required

Required Skills
  • Time Management Skills

  • Content marketing strategies

  • Digital Marketing & Analytics

  • Digital integration

Soft Skills
  • Verbal communication

  • Driven and self-motivated

  • written communication

  • Problem Solving Skills

  • Multi-tasking

  • Detail oriented and highly organized

Compensation

According to JobzMall, the average salary range for a Manager - Digital Marketing in 100 Print Shop Rd, Enfield, CT 06082, USA is $50,000 - $80,000. This range can vary depending on the size of the company, the experience of the individual, and the level of responsibility associated with the job.

Additional Information
LEGO Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 24th, 2021
Apply BeforeMay 22nd, 2025
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About LEGO Group

Lego A/S is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.

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