
Manager - Digital Marketing
Develop and drive digital marketing strategy for the Americas Region (US/CA/LATAM) with a narrowed focus on the US. Act as Americas lead in cascading global digital influencer strategy and localizing/optimizing for our region and markets. Effectively activate influencer marketing campaigns and guide our external influencer marketing agency. Establish regional Digital Marketing Committee; responsible for aligning overall strategy with the markets and empowering synced execution and alignment across the region. Build holistic content strategy in collaboration with other key global and local content partners. Support Digital Marketing Manager in execution of consumer search strategy, content publication, and support of the eCommerce team. Support US Trade Marketing team in identifying differentiated digital marketing opportunities.
7+ years’ experience in digital marketing, in-house or agency
Minimum of 5 years’ experience working in non-traditional marketing inclusive of influencer, experiential, social commerce
Experience building holistic digital marketing plans against bold business plans
Ability to think consumer-first and know how to utilize both creative and data to drive the right digital initiatives
Global CPG, toy, fashion, entertainment or retail experience a plus! US experience required
Time Management Skills
Content marketing strategies
Digital Marketing & Analytics
Digital integration
Verbal communication
Driven and self-motivated
written communication
Problem Solving Skills
Multi-tasking
Detail oriented and highly organized
According to JobzMall, the average salary range for a Manager - Digital Marketing in 100 Print Shop Rd, Enfield, CT 06082, USA is $50,000 - $80,000. This range can vary depending on the size of the company, the experience of the individual, and the level of responsibility associated with the job.
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Lego A/S is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.

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