Digital Business Strategy Analyst

The Analyst, Digital Business Strategy is primarily responsible for understanding digital market trends and capabilities along with internal customer shopping behaviors, evaluating and presenting insights on actionable recommendations to internal clients, and fueling long term growth initiatives that shape the digital roadmap. Maintain competitive marketplace awareness of current best-in-class and emerging/advanced techniques, within and beyond specialty retail. Perform independent research for digital capabilities, experiences, and services that tie back to key business objectives. Build and maintain repository for research and business opportunity tracking. Collaborate with internal teams to document and track business needs. Assist in providing ad hoc/focused research to teams and leaders as requested.

According to JobzMall, the average salary range for a Digital Business Strategy Analyst in 2829 Taylor Rd SW, Reynoldsburg, OH 43068, USA is between $65,000 and $95,000 per year. This salary range may vary based on experience and qualifications.

In 2021, L Brands (NYSE: LB) completed the separation of the Victoria’s Secret business into an independent, public company through a tax-free spin-off to L Brands shareholders. The new company, named Victoria’s Secret & Co., includes Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty. Victoria’s Secret & Co. is a NYSE listed company trading under the ticker symbol VSCO. As of 2023, L Brands operates solely as Bath & Body Works, Inc. Previously, L Brands included popular retailers, including The Limited, Victoria's Secret, PINK, Bath & Body Works, Henri Bendel, Lane Bryant, Lerner Stores, and Abercrombie & Fitch. Also L Brands changed its name to Bath & Body Works, Inc. and now trades under the ticker symbol BBWI.