
Digital Analytics and Optimization Analyst
Use advanced statistical techniques to generate insights regarding the many on & off site drivers that are impacting business performance. Develop best practices for scientific rigor; bring a mathematical approach to answering complex strategy questions. Implement ways to measure customer cohort performance on site. Partner with other advanced analytics and personalization teams to go beyond predictive analytics to derive prescriptive analytics for customer personalization on site. Elevate Adobe Analytics outputs through identification and integration of AI and ML algorithm engines. Build models to forecast traffic and conversion requirements for digital growth initiatives. Directly query data in the Google Cloud Platform across different environments to prepare data for analytics. Identify customer or site experience opportunities through advanced targeting logic and/or machine learning algorithms.
5+ years of experience preferably working within a digital, IT, marketing, ecommerce or analytics organization.
Conceptual understanding of Data Mining & Machine Learning methodologies for analytical application.
Proficient understanding of statistical analysis methods.
Experience with Data Mining & Machine Learning methodologies.
Ability to write functions and end-to-end programs.
Sql
Python
Java
C++
Tableau
Qlik
PowerBI
Data Mining
Predictive analytics
Time Management Skills
Driven and self-motivated
Prioritizing skills
Problem-Solving
Flexibility/Adaptability
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Digital Analytics and Optimization Analyst in 5830 Ridgewood Dr, Menomonee Falls, WI 53051, USA is $50,000 to $80,000 per year. This salary range is based on factors such as experience, skillset, and company size.
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Kohl's Corp. owns and operates family-oriented department stores. It offers exclusive brand apparel, shoes, accessories and home & beauty products through its department stores. The company's stores offer apparel, footwear and accessories for women, men and children; soft home products, such as sheets and pillows and house wares targeted to middle-income customers. Its stores generally carry a consistent merchandise assortment with some differences attributable to regional preferences.

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