John Deere Company

Praktikum im Bereich Public Relations Trade Press (m/w/d)

John Deere Company

Walldorf, Germany
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you passionate about building relationships and telling compelling stories? Do you have a strong interest in the agricultural industry and its trade press? If so, we have an exciting opportunity for you. Join the John Deere Company as a Praktikant/in in the Public Relations Trade Press department and gain valuable experience in the world of corporate communications. In this role, you will have the chance to work alongside our team of experts and contribute to our efforts in promoting our brand and products to the trade press. We are looking for a motivated and enthusiastic individual with excellent communication skills and a keen eye for detail. As a member of our team, you will have the opportunity to learn and grow while making a significant impact on our company's image and reputation.

  1. Develop and maintain strong relationships with trade press contacts in the agricultural industry.
  2. Collaborate with team members to create and implement effective public relations strategies for promoting the John Deere brand and products to the trade press.
  3. Conduct thorough research and stay up-to-date on industry trends and news in order to contribute to compelling and relevant storytelling.
  4. Write and edit press releases, media pitches, and other materials for trade press publications.
  5. Assist in organizing and executing media events and trade shows.
  6. Monitor and track media coverage and provide reports to management.
  7. Assist in managing social media accounts and creating engaging content for trade press audiences.
  8. Represent the company in a professional and positive manner at all times.
  9. Continuously seek out opportunities for the company to be featured in trade press publications.
  10. Provide support to other departments within the company as needed for public relations initiatives.
  11. Maintain a strong understanding of the John Deere brand, values, and products.
  12. Proactively identify potential issues and provide recommendations for managing and addressing them.
  13. Stay organized and manage time effectively to meet deadlines and handle multiple projects simultaneously.
  14. Continuously seek out opportunities for personal and professional growth and development in the field of public relations.
Where is this job?
This job is located at Walldorf, Germany
Job Qualifications
  • Strong Communication Skills: As A Praktikant In Public Relations Trade Press At John Deere, You Will Be Responsible For Communicating With Various Media Outlets And Building Relationships With Journalists. Therefore, Excellent Written And Verbal Communication Skills Are Essential For This Role.

  • Knowledge Of Public Relations And Trade Press: A Solid Understanding Of Public Relations Strategies And Tactics, As Well As Familiarity With Trade Press Publications, Is Crucial For Success In This Role. This Includes Understanding How To Effectively Pitch Stories To The Press And How To Establish John Deere As A Leader In The Industry.

  • Ability To Work Independently: As A Praktikant, You Will Have The Opportunity To Work On Projects Independently, So It Is Important To Be Self-Motivated And Able To Manage Your Time Effectively. This Also Includes Being Able To Prioritize Tasks And Meet Deadlines.

  • Proficiency In English And German: John Deere Is A Global Company, And As A Praktikant In Public Relations Trade Press, You Will Be Communicating With Both English And German Media Outlets. Therefore, Fluency In Both Languages Is Necessary For This Role.

  • Enthusiasm For The Agriculture Industry: A Passion For The Agriculture Industry And The Products And Services That John Deere Offers Is Highly Valued. This Will Enable You To Effectively Promote The Company And Its Innovations To The Trade Press And The Public.

Required Skills
  • Social Media

  • Networking

  • Communication

  • Market Research

  • Crisis Management

  • Content Creation

  • Writing Skills

  • Event Planning

  • Public speaking

  • Brand management

  • Media Relations

  • Press Releases

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Praktikum im Bereich Public Relations Trade Press (m/w/d) in Walldorf, Germany is €40,000 - €45,000 per year. However, salaries may vary depending on the company, industry, and level of experience of the individual.

Additional Information
John Deere Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesGerman
Job PostedMay 22nd, 2025
Apply BeforeApril 11th, 2026
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About John Deere Company

John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains used in heavy equipment, and lawn care equipment.

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