Sr. Manager, Marketing Effectiveness

At JCPenney, we are looking for a dynamic and experienced Sr. Manager of Marketing Effectiveness to join our team and help drive our strategic marketing initiatives. We are seeking a motivated individual who can bring their passion for marketing and analytics to the table, as well as a commitment to driving results. The ideal candidate will have a minimum of 5 years of related marketing experience, with a proven track record of developing and executing strategic marketing plans and initiatives. They should have a passion for data-driven decision making and have a strong understanding of marketing principles and analytics. A Bachelor's degree in Marketing, Business Administration or a related field is required. This is an excellent opportunity for a creative, forward-thinking individual to join a successful and growing team. We are looking for someone who is not afraid of change and is willing to take risks in order to produce the best results for the company. The Sr. Manager of Marketing Effectiveness will be a critical part of the team and will have the opportunity to lead the development and implementation of marketing strategies that will help reach our goals.

Responsibilities:

1. Develop and execute strategic marketing plans and initiatives that align with the company's overall goals.
2. Analyze data and performance metrics to identify trends and areas of improvement.
3. Implement tactics and activities to drive sales and increase ROI.
4. Develop and maintain customer profiles and segmentations to ensure the most effective use of marketing resources.
5. Collaborate with cross-functional teams to ensure successful implementation of marketing plans.
6. Monitor and measure campaigns to ensure performance goals are achieved.
7. Analyze and report on marketing results and make recommendations for improvements.
8. Stay up-to-date on industry trends and best practices for marketing effectiveness.
9. Manage and mentor team members to help them reach their full potential.
10. Develop and manage marketing budgets.

According to JobzMall, the average salary range for a Sr. Manager, Marketing Effectiveness in Plano, TX, USA is between $108,739 and $159,104. This salary range includes base pay, bonuses, and other forms of compensation.

JCPenney Company, Inc is an American department store chain with 865 locations in 49 U.S. states and Puerto Rico. J. C. Penney Co., Inc. operates department stores, which consist of selling merchandise and services to consumers through its department stores. The company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside jcpenney and home furnishings. Its department stores provide its customers with services such as styling salon, optical, portrait photography and custom decorating.