Specialist Paid Media

Welcome to JCPenney, where we believe in creating a seamless shopping experience for our customers both in-store and online. We are currently seeking a highly motivated and results-driven Specialist Paid Media to join our dynamic marketing team. In this role, you will have the opportunity to utilize your expertise in paid media to drive customer acquisition and revenue growth. If you are a strategic thinker with a passion for data and analytics, and have a proven track record of success in paid media, we would love to hear from you!

1. Develop and execute paid media strategies that align with business goals and objectives.
2. Conduct thorough market research to identify target audiences and create targeted campaigns.
3. Manage multiple paid media channels, including search, social media, display, and retargeting.
4. Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
5. Collaborate with cross-functional teams, including creative, e-commerce, and analytics, to ensure cohesive and effective campaigns.
6. Stay up-to-date with industry trends and best practices to continuously improve paid media strategies.
7. Manage budgets and allocate resources effectively to maximize return on investment.
8. Communicate campaign performance and recommendations to key stakeholders and senior leadership.
9. Identify and test new paid media opportunities to drive customer acquisition and revenue growth.
10. Ensure compliance with all advertising and marketing regulations.
11. Train and mentor junior team members on paid media strategies and best practices.
12. Provide regular reports and insights on paid media performance to track progress towards business goals.
13. Continuously evaluate and improve the customer journey through paid media channels.
14. Collaborate with external partners and agencies to enhance and diversify paid media efforts.
15. Maintain a high level of quality and consistency in all paid media campaigns and materials.

According to JobzMall, the average salary range for a Specialist Paid Media in Dallas, TX, USA is $60,000 to $85,000 per year. This may vary depending on the specific company, level of experience, and skills of the individual.

JCPenney Company, Inc is an American department store chain with 865 locations in 49 U.S. states and Puerto Rico. J. C. Penney Co., Inc. operates department stores, which consist of selling merchandise and services to consumers through its department stores. The company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside jcpenney and home furnishings. Its department stores provide its customers with services such as styling salon, optical, portrait photography and custom decorating.