
Senior Director Marketing Technology
Welcome to JCPenney, where we strive to provide our customers with a seamless and innovative shopping experience. As the Senior Director of Marketing Technology, you will play a crucial role in driving the company's digital transformation and elevating our brand presence. We are seeking a highly strategic and experienced leader to join our team and lead the development and implementation of cutting-edge marketing technology solutions. If you are a visionary thinker with a passion for driving business growth through technology, we would love to hear from you.
- Develop and implement a comprehensive marketing technology strategy that aligns with the company's overall business goals and objectives.
- Lead and manage a team of marketing technology professionals to ensure the successful execution of all digital initiatives.
- Collaborate with cross-functional teams, such as marketing, IT, and data analytics, to identify and prioritize key technology needs and opportunities.
- Stay up-to-date with the latest industry trends and developments in marketing technology to drive innovation and maintain a competitive edge.
- Identify and evaluate new technology platforms and tools that can enhance the company's marketing efforts and improve the customer experience.
- Oversee the implementation and integration of new marketing technology solutions, ensuring they meet business requirements and are delivered on time and within budget.
- Develop and maintain relationships with external vendors and partners to leverage their expertise and resources for the company's marketing technology initiatives.
- Analyze and report on the effectiveness of marketing technology investments, providing insights and recommendations for future improvements.
- Collaborate with the marketing team to develop and execute data-driven, personalized marketing campaigns using the company's technology platforms.
- Stay abreast of changing regulations and compliance requirements related to data privacy and security, ensuring the company's marketing technology solutions are in line with industry standards.
- Foster a culture of innovation, collaboration, and continuous improvement within the marketing technology team.
Bachelor's Degree In Marketing, Computer Science, Or A Related Field
Minimum Of 10 Years Experience In Marketing Technology, With At Least 5 Years In A Leadership Role
Extensive Knowledge Of Marketing Automation Platforms, Crm Systems, And Digital Analytics Tools
Proven Track Record Of Developing And Implementing Successful Marketing Technology Strategies And Initiatives
Strong Leadership Skills And The Ability To Manage And Mentor A Team Of Marketing Technology Professionals
Strategic Planning
Project Management
Social Media
Data Analysis
E-Commerce
Marketing automation
Digital Marketing
Brand management
Team Leadership
Customer segmentation
User Experience (UX)
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director Marketing Technology in Plano, TX, USA is between $141,000 and $252,000 per year. This range can vary based on factors such as years of experience, education level, and the specific company and industry the individual is working in. It is recommended to research specific job postings and company salary data to get a more accurate understanding of the salary range for this role in Plano, TX.
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JCPenney Company, Inc is an American department store chain with 865 locations in 49 U.S. states and Puerto Rico. J. C. Penney Co., Inc. operates department stores, which consist of selling merchandise and services to consumers through its department stores. The company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside jcpenney and home furnishings. Its department stores provide its customers with services such as styling salon, optical, portrait photography and custom decorating.

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