Director of Audience

As JCPenney's Director of Audience, you'll have a unique opportunity to join a team dedicated to creating engaging experiences for our customers. You'll be responsible for developing and implementing successful audience acquisition and engagement strategies that drive customer growth, loyalty, and satisfaction.We're looking for an experienced, strategic, and creative leader who understands the importance of audience-centricity. In this role, you'll need to have a keen eye for detail, excellent communication and problem-solving skills, and the ability to think outside the box in order to develop innovative solutions.You must also have a passion for understanding customer behavior and be able to demonstrate a deep knowledge of the latest audience and engagement tactics. A bachelor's degree in marketing, communications, or a related field is preferred, as is a minimum of 5 years of experience in a similar role.If you have the skills and enthusiasm to lead JCPenney's audience efforts and help drive the company's success, we'd love to hear from you.

Responsibilities:

1. Develop and implement successful audience acquisition and engagement strategies to drive customer growth, loyalty, and satisfaction.
2. Utilize a keen eye for detail and excellent communication and problem-solving skills to develop innovative solutions.
3. Analyze customer behavior and develop deep understanding of the latest audience and engagement tactics.
4. Implement campaigns to increase customer engagement and loyalty.
5. Monitor audience engagement and adjust strategies accordingly.
6. Collaborate with other departments to ensure successful execution of campaigns.
7. Manage and analyze data to measure the effectiveness of strategies.
8. Report on audience engagement metrics and suggest areas for improvement.
9. Stay up-to-date with the latest trends in customer engagement and audience growth.

According to JobzMall, the average salary range for a Director of Audience in Plano, TX, USA is $85,000 - $150,000 per year. This salary range is based on the experience and qualifications of the individual, as well as the company and industry.

JCPenney Company, Inc is an American department store chain with 865 locations in 49 U.S. states and Puerto Rico. J. C. Penney Co., Inc. operates department stores, which consist of selling merchandise and services to consumers through its department stores. The company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside jcpenney and home furnishings. Its department stores provide its customers with services such as styling salon, optical, portrait photography and custom decorating.