IBM

SFMC Campaign Specialist (Backend Developer)

IBM
Bengaluru, Karnataka, India
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Are you a skilled backend developer with a passion for marketing and automation? Do you have experience with Salesforce Marketing Cloud (SFMC) and a knack for creating efficient and effective campaign strategies? If so, we have an exciting opportunity for you at IBM as an SFMC Campaign Specialist. As a key member of our marketing team, you will have the opportunity to utilize your technical expertise and marketing knowledge to drive successful and impactful campaigns for our clients. Join us and be a part of a dynamic and innovative team that is shaping the future of marketing technology.

  1. Develop and implement effective campaign strategies using Salesforce Marketing Cloud (SFMC) for various clients.
  2. Utilize technical expertise to create efficient and automated marketing processes within SFMC.
  3. Collaborate with marketing team to understand client needs and objectives, and create campaigns that align with their goals.
  4. Conduct thorough analysis and testing of campaigns to ensure optimal performance and ROI.
  5. Monitor and track campaign performance metrics, providing regular updates and recommendations for improvement.
  6. Stay up-to-date with industry trends and best practices in SFMC and marketing automation to continuously improve campaign strategies.
  7. Work closely with cross-functional teams, including design and content teams, to ensure seamless execution of campaigns.
  8. Troubleshoot any technical issues that may arise during campaign set up and execution.
  9. Provide training and support to team members on SFMC and campaign automation.
  10. Act as a subject matter expert on SFMC and marketing automation, providing insights and recommendations to clients and internal stakeholders.
  11. Collaborate with sales teams to identify new business opportunities and develop proposals for SFMC campaign services.
  12. Proactively identify areas for improvement and optimization within the SFMC platform.
  13. Maintain a high level of professionalism and represent IBM as a leader in marketing technology and automation.
  14. Continuously strive to innovate and improve campaign processes to drive better results for clients.
Where is this job?
This job is located at Bengaluru, Karnataka, India
Job Qualifications

  • Proficiency In Sfmc Platform: The Ideal Candidate Should Have A Deep Understanding Of The Salesforce Marketing Cloud Platform And Its Various Features, Including Journey Builder, Email Studio, And Automation Studio.

  • Strong Programming Skills: As A Backend Developer, The Candidate Must Have A Strong Grasp Of Programming Languages Such As Sql, Html, And Javascript. They Should Also Be Familiar With Server-Side Languages Like Java Or Python.

  • Experience With Api Integrations: The Candidate Should Have Experience With Integrating Third-Party Apis Into The Sfmc Platform. This Includes Building Custom Integrations With Crm Systems, E-Commerce Platforms, And Other Marketing Tools.

  • Knowledge Of Data Management: The Candidate Should Be Proficient In Data Management And Have Experience With Data Modeling, Data Cleansing, And Data Transformation. They Should Also Be Familiar With Data Privacy Laws And Best Practices For Handling Sensitive Customer Data.

  • Problem-Solving Skills: The Candidate Should Possess Strong Problem-Solving Skills And The Ability To Troubleshoot Complex Technical Issues. They Should Also Be Able To Work Independently And Proactively Identify And Resolve Potential Issues In The Sfmc Campaigns.

Required Skills

  • Data Analysis

  • SQL Scripting

  • HTML coding

  • Email Marketing

  • API integration

  • SQL proficiency

  • Data segmentation

  • Campaign creation

  • Automation development

  • Data Cleansing

  • Journey Building

  • Campaign Testing

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

  • Cultural Sensitivity

Compensation

According to JobzMall, the average salary range for a SFMC Campaign Specialist (Backend Developer) in Bengaluru, Karnataka, India is between ₹6,00,000 - ₹10,00,000 per year. This can vary depending on factors such as experience, skills, and the specific company hiring.

Additional Information
IBM is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesHindi
Job PostedJuly 23rd, 2025
Apply BeforeMay 10th, 2026
This job posting is from a verified source. 
Reposted
See an issue with this job? Report it to us

Apply with Video Cover Letter Add a warm greeting to your application and stand out!

Upload
About IBM

International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.

Frequently asked questions
More Jobs From IBM

View All IBM jobs

Get interviewed today!

JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.

Get Started