IBM

Senior Product Marketing Manager - StreamSets, Data and AI, Software

IBM
Austin, TX, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to IBM, where we are constantly pushing the boundaries of technology and innovation. We are seeking a highly experienced and driven Senior Product Marketing Manager to join our team and help lead our efforts in the fast-growing areas of StreamSets, Data and AI software. In this role, you will be responsible for developing and executing strategic product marketing initiatives that promote our cutting-edge solutions and drive business growth. As a key member of our team, you will have the opportunity to collaborate with top experts in the industry and work on groundbreaking projects that have a global impact. If you have a passion for technology, a proven track record in product marketing, and a desire to be a part of a dynamic and forward-thinking team, we want to hear from you.

  1. Develop and execute strategic product marketing plans to promote StreamSets, Data and AI software solutions.
  2. Conduct market analysis and research to identify key trends and opportunities in the industry.
  3. Collaborate with cross-functional teams to develop messaging and positioning for products and services.
  4. Create compelling marketing collateral, including product messaging, presentations, and sales tools.
  5. Develop and maintain relationships with key industry influencers and thought leaders.
  6. Drive product awareness and demand through targeted marketing campaigns and events.
  7. Monitor and report on market and competitive trends to inform product strategy.
  8. Work closely with sales teams to provide product support and enablement.
  9. Identify and track key performance indicators to measure the success of marketing initiatives.
  10. Stay up-to-date on industry developments and constantly seek out opportunities for innovation and improvement.
  11. Maintain a deep understanding of customer needs and preferences to inform product development and marketing strategies.
  12. Communicate product updates and releases to internal teams and external stakeholders.
  13. Act as a brand ambassador for IBM, representing our company and products at industry events and conferences.
  14. Mentor and provide guidance to junior members of the marketing team.
  15. Collaborate with global teams to ensure consistency and alignment of messaging and branding across markets.
Where is this job?
This job is located at Austin, TX, USA
Job Qualifications

  • Extensive Experience In Product Marketing: The Ideal Candidate Should Have A Minimum Of 7-10 Years Of Experience In Product Marketing, With A Proven Track Record Of Successfully Launching And Promoting Software Products In The Data And Ai Space.

  • Deep Understanding Of The Data And Ai Market: The Senior Product Marketing Manager Should Have A Thorough Understanding Of The Data And Ai Market, Including Key Trends, Competitive Landscape, And Customer Needs. They Should Also Have A Strong Understanding Of Ibm's Products And Solutions In This Space.

  • Strong Communication And Storytelling Skills: The Role Requires Excellent Written And Verbal Communication Skills, As Well As The Ability To Craft Compelling Stories And Messaging To Effectively Promote Streamsets And Ibm's Data And Ai Offerings. Experience In Creating Marketing Content Such As Whitepapers, Case Studies, And Presentations Is Also Preferred.

  • Strategic Thinking And Business Acumen: The Ideal Candidate Should Have A Strategic Mindset And Be Able To Think Critically About Market Opportunities, Competitive Threats, And Customer Needs. They Should Also Have A Strong Business Acumen To Understand And Analyze Key Market And Financial Data To Make Informed Decisions.

  • Team Leadership And Collaboration: As A Senior Role, The Candidate Should Have Experience In Leading And Managing A Team, As Well As Collaborating With Cross-Functional Teams Such As Sales, Product Management, And Engineering. They Should Have Strong Interpersonal Skills And The Ability To Work Effectively In A Fast-Paced And Dynamic Environment.

Required Skills

  • Software Development

  • Market Research

  • Data Analytics

  • Brand management

  • Competitive analysis

  • Product positioning

  • Market segmentation

  • Go-to-market strategy

  • product strategy

  • Ai Integration

  • Product Messaging

Soft Skills

  • Communication

  • Conflict Resolution

  • Customer Service

  • Leadership

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Senior Product Marketing Manager - StreamSets, Data and AI, Software in Austin, TX, USA is $140,000 - $170,000 per year. This range can vary depending on factors such as the candidate's level of experience, education, and the specific duties and responsibilities of the role.

Additional Information
IBM is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedSeptember 10th, 2024
Apply BeforeJuly 20th, 2025
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International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.

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