Product Marketer – Application Integration, IBM Software

Are you a skilled marketer with a passion for technology and innovation? Are you looking for an exciting opportunity to showcase your expertise in product marketing? Look no further! IBM is seeking a dynamic Product Marketer to join our team and lead the promotion of our Application Integration software. This role requires a strategic thinker with a creative mindset and a strong understanding of the software industry. If you have a proven track record of driving successful product launches and a strong understanding of market trends, we want to hear from you! Join us at IBM and make a meaningful impact in the world of technology.

1. Develop and implement comprehensive product marketing strategies to drive the promotion and adoption of IBM's Application Integration software.
2. Conduct market research and analysis to identify key industry trends and competitive landscape, and utilize this information to inform marketing strategies.
3. Collaborate with cross-functional teams, including product management, sales, and development, to ensure alignment and successful execution of marketing initiatives.
4. Create compelling messaging and positioning for the product, highlighting its unique features and benefits.
5. Develop and deliver engaging marketing materials, including presentations, whitepapers, case studies, and product demos.
6. Plan and execute product launches, including coordinating with internal and external stakeholders, to drive awareness and generate excitement for the product.
7. Monitor and analyze marketing campaign performance and make data-driven recommendations for optimization.
8. Stay up-to-date with industry developments and trends to continuously improve marketing strategies.
9. Manage the product marketing budget and ensure effective utilization of resources.
10. Represent the company and the product at industry events, conferences, and tradeshows.
11. Provide training and support to sales teams to enable them to effectively communicate the value proposition of the product.
12. Act as a brand ambassador for IBM and maintain a strong understanding of the company's vision, mission, and values.
13. Continuously evaluate and improve product marketing processes and procedures to drive efficiency and effectiveness.
14. Mentor and develop junior members of the product marketing team.
15. Drive a culture of innovation and creativity within the team and across the organization.

According to JobzMall, the average salary range for a Product Marketer – Application Integration, IBM Software is $85,000-$110,000 per year. However, this can vary based on factors such as location, experience, and specific job responsibilities. Some Product Marketers in this role may earn higher salaries, up to $130,000 or more, depending on their skills and the demands of the job.

International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.