IBM

Paid Media Specialist - Stakeholder Management

IBM
71 S Wacker Dr, Chicago, IL 60606, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

IBM is seeking an experienced, dynamic, data-driven individual familiar with Agile principles and expertise in paid media, to join our Paid Media team. Collaborate with Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, budget allocation, asset delivery, performance monitoring, targeting, keyword/ad copy development and testing, etc. Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey. Conduct measurable A/B test strategies with the goal of increasing conversion metrics. Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training). Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings. Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI.

Where is this job?
This job is located at 71 S Wacker Dr, Chicago, IL 60606, USA
Job Qualifications

  • 6+ years cross-discipline media planning (display, SEM, mobile, etc.) experience required

  • Knowledge in social media channels and creating content

  • Experience with B2B/Technology and/or demand-driven digital media campaigns

  • Offline marketing knowledge

  • Media and/or Advertising Agency experience

Required Skills

  • Analytical skills

  • Time Management Skills

  • Social media engagement skills

  • Digital marketing strategy skills

  • Content creation skills

  • Expert skills in Excel

Soft Skills

  • Driven and self-motivated

  • Prioritizing skills

  • Communication Skills

  • Adaptability

  • Problem Solving Skills

  • Detail oriented and highly organized

  • Multi tasker

Compensation

According to JobzMall, the average salary range for a Paid Media Specialist - Stakeholder Management in 71 S Wacker Dr, Chicago, IL 60606, USA is between $73,053 and $99,564 per year. The range depends on the individual's experience, qualifications, and skill level.

Additional Information
IBM is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedFebruary 9th, 2022
Apply BeforeMay 22nd, 2025
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About IBM

International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.

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