Demand Strategist

Translate business objectives into actionable marketing outcomes across the funnel. Receive inputs from product marketing, messaging & content strategists on business priorities, key messages and content strategy & plan. Design and deliver demand strategy for priority audiences, such as top account lists, industries and job roles. Responsible for ensuring the discipline focals have the inputs they need in order to deliver a plan that aligns to demand strategy and can execute accordingly. Required proficiency in channel strategy where you can speak to what is currently in market for your campaign at the channel level & what the priority assets, webpages, keywords etc. Assess and communicate demand plan readiness to geo counterparts to ensure demand strategy can be picked up and executed outside of the US. Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line.

According to JobzMall, the average salary range for a Demand Strategist in 207 N Kenmore Ave, Los Angeles, CA 90004, USA is $58,000-$112,000 per year.

International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.