Content Marketing Manager

Are you a creative and strategic thinker with a passion for storytelling? Do you possess excellent communication skills and a deep understanding of digital marketing? If so, IBM is looking for a talented Content Marketing Manager to join our dynamic team. As a global leader in technology, we are seeking a highly motivated individual to drive our content marketing efforts and help us tell our brand's story to the world. If you are ready to take on the challenge of developing and executing innovative content strategies, then we want you on our team.

1. Develop and execute content marketing strategies that align with IBM's overall business objectives and brand messaging.
2. Conduct market research and analyze industry trends to identify content opportunities and target audience needs.
3. Collaborate with cross-functional teams, including product marketing, sales, and design, to create compelling and impactful content.
4. Write, edit, and proofread various forms of content, including blog posts, social media posts, website copy, and email campaigns.
5. Manage content calendar and ensure timely delivery of high-quality content.
6. Use data and analytics to measure the success of content initiatives and make data-driven decisions to optimize future strategies.
7. Stay up-to-date with the latest digital marketing trends and techniques, and incorporate them into content strategies.
8. Develop and maintain relationships with industry influencers and thought leaders to increase brand awareness and credibility.
9. Collaborate with external agencies and freelancers to produce additional content as needed.
10. Identify opportunities for repurposing and promoting existing content to maximize reach and engagement.
11. Monitor and report on the performance of competitor content and make recommendations for improvement.
12. Maintain brand consistency and ensure all content adheres to IBM's brand guidelines.
13. Train and mentor junior team members on content marketing best practices.
14. Continuously evaluate and improve content processes and workflows.
15. Act as a brand ambassador and represent IBM at industry events and conferences.

According to JobzMall, the average salary range for a Content Marketing Manager is between $50,000 to $90,000 per year. However, this can vary depending on location, experience, and the specific industry or company. Some Content Marketing Managers may earn upwards of $100,000 or more in higher paying industries and companies.

International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.