Senior CRM Marketing Professional

Hello there! Are you a highly skilled and experienced marketing professional looking for a new and exciting opportunity? Look no further! Humana is currently seeking a Senior CRM Marketing Professional to join our dynamic team. In this role, you will have the opportunity to use your expertise in customer relationship management to develop and implement innovative marketing strategies that drive growth and engagement. Join us in our mission to improve the health and well-being of our members and communities. To excel in this role, you must have a strong understanding of CRM principles, data analysis, and customer segmentation. If you are a collaborative team player with a passion for delivering exceptional customer experiences, we want to hear from you!

1. Develop and implement innovative marketing strategies using CRM principles to drive growth and engagement.
2. Utilize data analysis to identify opportunities for improving customer experience and increasing retention.
3. Collaborate with cross-functional teams to develop and execute marketing campaigns that align with business objectives.
4. Conduct market research and analyze customer data to identify trends and inform marketing strategies.
5. Create and manage customer segmentation strategies to target specific demographics and improve overall marketing effectiveness.
6. Monitor and report on key performance indicators to measure the success of marketing campaigns.
7. Stay up-to-date with industry trends and best practices in CRM marketing to continuously improve and optimize strategies.
8. Act as a subject matter expert on CRM principles and provide guidance and support to other team members.
9. Collaborate with internal stakeholders to ensure consistency and alignment of messaging across all marketing channels.
10. Represent the company and its values in all interactions with customers, partners, and stakeholders.

According to JobzMall, the average salary range for a Senior CRM Marketing Professional in Louisville, KY, USA is between $70,000 and $110,000 per year. This can vary depending on years of experience, industry, and specific job responsibilities. Some senior CRM marketing professionals may earn higher salaries, up to $150,000 per year, depending on their level of expertise and the size and success of the company they work for.

Humana Inc. is a for-profit American health insurance company based in Louisville, Kentucky. Its strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people they serve across the country. The company operates its business through the following segments: Retail, Group, and Healthcare Services.