Paid Search Manager

Execute end-to-end set-up, optimizations, and maintenance of paid search campaigns. Provide strategic recommendations, budget management, and performance reviews. Work closely with paid search team, platform partners, and internal stakeholders to inform ongoing strategy, testing methodology, and roadmaps. Identify areas of improvement, communicate insights and measure efficiency and effectiveness of different efforts by examining media metrics Conduct rigorous experiments and A/B tests to improve media effectiveness and efficiency. Collaborate with larger marketing team to create new ad creative, copy, and landing pages to increase performance. Work with ad operations team to manage tags and pixels including overall tracking strategy, implementation and reporting. Partner with media analytics team to build and automate channel-level reporting.

According to JobzMall, the average salary range for a Paid Search Manager in 2500 Broadway, Santa Monica, CA 90404, USA is $93,890 - $139,917.

The service was initially established as a joint venture between News Corporation and NBC Universal, Providence Equity Partners, and later Disney, serving as an aggregation of recent episodes of television series from their respective television networks.