
Media Relations Specialist
Are you a skilled communicator with a passion for building relationships and promoting brand awareness? Are you looking for a dynamic and fast-paced role in the healthcare industry? Houston Methodist is seeking a Media Relations Specialist to join our team and help us share our story with the world. As a key member of our Public Relations team, you will be responsible for developing and implementing media strategies, cultivating relationships with journalists and media outlets, and promoting Houston Methodist's mission and services. We are looking for a highly motivated and organized individual with a strong understanding of media relations and excellent communication skills. If you are ready to make a meaningful impact and help us spread the word about our world-class healthcare organization, we want to hear from you!
- Develop and implement media strategies to promote Houston Methodist's mission and services.
- Cultivate and maintain relationships with journalists, media outlets, and influencers.
- Coordinate and facilitate media interviews and appearances for Houston Methodist leadership and experts.
- Write and distribute press releases, media alerts, and other media materials.
- Monitor and track media coverage and provide regular reports to management.
- Pitch story ideas and secure media placements to increase brand awareness and reach.
- Collaborate with internal teams to develop compelling and timely media pitches.
- Serve as a spokesperson for Houston Methodist and handle media inquiries.
- Stay updated on industry trends and news to identify new media opportunities.
- Maintain a media database and track media contacts and relationships.
- Organize and manage media events, including press conferences and media tours.
- Create and maintain relationships with key stakeholders, including community organizations and healthcare partners.
- Ensure all media communications align with Houston Methodist's brand and messaging.
- Manage media crises and develop crisis communication plans.
- Act as a brand ambassador for Houston Methodist and represent the organization at industry events and conferences.
- Collaborate with the marketing team to integrate media strategies into overall marketing plans.
- Provide media training and coaching to Houston Methodist staff and leadership.
- Stay informed on healthcare industry regulations and guidelines related to media relations.
- Monitor and manage media budgets and expenses.
- Continuously evaluate and improve media relations strategies and tactics to achieve optimal results.
Bachelor's Degree In Communications, Public Relations, Journalism, Or A Related Field.
3-5 Years Of Experience In Media Relations, Preferably In A Healthcare Or Hospital Setting.
Excellent Written And Verbal Communication Skills, With The Ability To Draft Press Releases, Media Pitches, And Other Communication Materials.
Strong Relationships With Local And National Media Outlets, As Well As Experience In Cultivating And Maintaining Media Contacts.
Knowledge Of Best Practices In Crisis Communications And Experience Handling Sensitive Or Controversial Media Inquiries.
Relationship Building
Public speaking
Social media management
Brand management
Press Release Writing
Event Coordination
Crisis Communication
Media monitoring
Media Training
Interview Preparation
Pitching Media Outlets
Communication
Conflict Resolution
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Media Relations Specialist in The Woodlands, TX, USA is $45,000 - $65,000 per year. This can vary depending on factors such as experience, education, and the specific company or organization the individual is working for. Some Media Relations Specialists may earn higher salaries, particularly if they have advanced degrees or extensive experience in the field. Additionally, the location and industry of the company can also impact salary range.
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Houston Methodist Hospital is the flagship quaternary care hospital of Houston Methodist academic medical center. Located in the Texas Medical Center in Houston, Texas, Houston Methodist Hospital was established in 1919 during the height of the Spanish influenza epidemic as an outreach ministry of Methodist Episcopal Church. Houston Methodist comprises eight hospitals, an academic institute, a primary care group, and more than 300 locations throughout greater Houston. The hospital has consistently ranked as "One of America's Best Hospitals" according to U.S. News & World Report. The hospital has earned worldwide recognition in multiple specialties including cardiovascular surgery, cancer, epilepsy treatment and organ transplantation. Houston Methodist System changed its official name to Houston Methodist in 2013.

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