Marketing Specialist - External Relations

Are you a passionate and dynamic individual with a strong background in marketing and public relations? Do you thrive in a fast-paced environment and enjoy building relationships with external stakeholders? Houston Methodist is seeking a Marketing Specialist to join our External Relations team and help promote our world-renowned healthcare services to the community. In this role, you will be responsible for developing and implementing strategic marketing initiatives to increase brand awareness and engagement. If you have a proven track record of success in marketing and a desire to make a positive impact on the healthcare industry, we want to hear from you!

1. Develop and implement strategic marketing initiatives to promote Houston Methodist's healthcare services to the community.
2. Collaborate with external stakeholders, such as media outlets, community organizations, and referral sources, to build relationships and increase brand awareness.
3. Conduct market research and analyze data to identify target audiences and develop targeted marketing campaigns.
4. Create compelling and effective marketing materials, including but not limited to advertisements, social media content, and press releases.
5. Monitor and track the success of marketing initiatives and adjust strategies as needed to ensure maximum impact.
6. Collaborate with internal teams, including physicians and other healthcare professionals, to develop marketing content that accurately communicates the quality and value of our healthcare services.
7. Stay up-to-date on industry trends and developments to inform marketing strategies and tactics.
8. Cultivate and maintain relationships with key media contacts to secure media coverage for Houston Methodist.
9. Manage and maintain the organization's social media presence, including creating and scheduling posts and monitoring engagement.
10. Collaborate with the marketing team to ensure brand consistency across all marketing materials and channels.
11. Work closely with the public relations team to develop and execute media relations strategies.
12. Represent Houston Methodist at community events and conferences to promote our healthcare services.
13. Monitor and report on marketing budget and expenses.
14. Continuously seek out new opportunities to promote Houston Methodist and increase brand awareness.
15. Uphold the organization's mission, vision, and values in all marketing efforts.

According to JobzMall, the average salary range for a Marketing Specialist - External Relations in Houston, TX, USA is between $45,000 and $65,000 per year. This range is based on factors such as experience, skills, and industry. The actual salary may vary depending on the specific job responsibilities, company size, and location.

Houston Methodist Hospital is the flagship quaternary care hospital of Houston Methodist academic medical center. Located in the Texas Medical Center in Houston, Texas, Houston Methodist Hospital was established in 1919 during the height of the Spanish influenza epidemic as an outreach ministry of Methodist Episcopal Church. Houston Methodist comprises eight hospitals, an academic institute, a primary care group, and more than 300 locations throughout greater Houston. The hospital has consistently ranked as "One of America's Best Hospitals" according to U.S. News & World Report. The hospital has earned worldwide recognition in multiple specialties including cardiovascular surgery, cancer, epilepsy treatment and organ transplantation. Houston Methodist System changed its official name to Houston Methodist in 2013.