Product Marketing Associate Manager

Are you a driven and creative individual with a passion for the sports industry? Do you have experience in product marketing and a strong understanding of consumer behavior? If so, HOKA is looking for a Product Marketing Associate Manager to join our dynamic team. As a leading athletic footwear brand, we are seeking an individual who can help us continue to grow and evolve our product marketing strategies. The ideal candidate will possess a strong attention to detail, exceptional communication skills, and a deep understanding of market trends. If you are ready to take on a challenging and rewarding role in the world of sports marketing, we want to hear from you!

1. Develop and implement product marketing strategies to drive brand awareness and increase sales.
2. Conduct market research to identify consumer needs and preferences, and use this information to inform product development and marketing strategies.
3. Collaborate with cross-functional teams such as product development, sales, and finance to ensure alignment and effective execution of marketing plans.
4. Manage the product launch process, including creating product messaging, coordinating assets, and tracking timelines.
5. Analyze market trends and consumer behavior to identify opportunities and make recommendations for product improvements and new product launches.
6. Monitor and report on product performance, including sales, market share, and consumer feedback.
7. Assist in the development and execution of marketing campaigns and initiatives to promote products.
8. Maintain strong relationships with key stakeholders, including internal teams, external partners, and vendors.
9. Stay up-to-date on industry trends, competitive landscape, and best practices in product marketing.
10. Represent the brand at events and trade shows as needed.
11. Mentor and train junior team members to ensure their success and development within the company.
12. Serve as a brand ambassador and uphold the company's values and mission in all interactions.

According to JobzMall, the average salary range for a Product Marketing Associate Manager in Goleta, CA, USA is between $70,000 to $90,000 per year. However, this can vary depending on factors such as the company, the candidate's experience and qualifications, and the specific responsibilities of the role.

Hoka One One is an athletic shoe company originating in Annecy, France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009. Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride. The company operates as subsidiary of Deckers Brands which includes the brands Teva and Sanuk.