Director, Global DTC Consumer Journey and UX

Welcome to HOKA, the leading athletic footwear and apparel brand fueled by innovation and a passion for helping people reach their full potential. We are seeking a visionary and results-driven Director of Global DTC Consumer Journey and UX to join our dynamic team. In this role, you will lead the strategy and execution of our direct-to-consumer consumer journey and user experience, ensuring a seamless and engaging brand experience for our customers worldwide. As a key member of our team, you will have the opportunity to drive growth and shape the future of our brand through your expertise in consumer behavior and digital experience. If you have a proven track record of success in this field, a passion for creating exceptional customer experiences, and a deep understanding of the global marketplace, we invite you to apply for this exciting opportunity.

1. Develop and implement a strategic vision for the global direct-to-consumer consumer journey and user experience at HOKA.
2. Collaborate with cross-functional teams to ensure alignment and consistency in brand messaging and customer experience across all channels.
3. Conduct thorough research and analysis of consumer behavior and market trends to inform and optimize the consumer journey and user experience.
4. Create and execute plans to increase engagement, conversion, and retention of customers through all touchpoints in the consumer journey.
5. Oversee the development and maintenance of a seamless and user-friendly digital experience for our customers, including website, mobile app, and other digital platforms.
6. Lead and mentor a team of UX designers and developers to ensure the delivery of high-quality, innovative, and customer-centric solutions.
7. Monitor and analyze key performance metrics to track the success of initiatives and make data-driven decisions to continuously improve the consumer journey and user experience.
8. Collaborate with the marketing team to create and execute targeted campaigns and promotions to drive customer acquisition and retention.
9. Stay abreast of industry trends and best practices in consumer behavior, digital experience, and direct-to-consumer strategies to identify new opportunities for growth and innovation.
10. Represent HOKA as a thought leader in consumer behavior and user experience at industry events and conferences.

According to JobzMall, the average salary range for a Director, Global DTC Consumer Journey and UX in Goleta, CA, USA is between $130,000 and $160,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Some directors in this role may earn higher salaries, especially if they have extensive experience and proven success in this field. Additionally, bonuses and other benefits may also be included in the overall compensation package.

Hoka One One is an athletic shoe company originating in Annecy, France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009. Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride. The company operates as subsidiary of Deckers Brands which includes the brands Teva and Sanuk.