Director of Product Marketing - Accountants & Partners

Welcome to Gusto, a leading provider of cloud-based payroll, benefits, and HR solutions for small businesses. We are seeking a dynamic and strategic Director of Product Marketing to lead our efforts in targeting accountants and partners. As the Director of Product Marketing, you will play a crucial role in driving the growth of our business by developing and executing marketing strategies that effectively position our products and services to this key audience. We are looking for a seasoned marketer with a deep understanding of the accounting industry and a passion for driving customer growth and retention. If you thrive in a fast-paced and collaborative environment and have a track record of success in product marketing, we would love to hear from you.

1. Develop and implement strategic marketing plans to target accountants and partners, in line with the overall business goals and objectives.
2. Conduct thorough market research and analysis to identify key trends, opportunities, and challenges in the accounting industry.
3. Collaborate with cross-functional teams, including product, sales, and customer success, to understand product offerings and customer needs, and develop compelling messaging and positioning.
4. Create and manage product marketing campaigns, including content creation, email marketing, webinars, and events, to effectively reach and engage the target audience.
5. Monitor and track marketing performance, including lead generation, conversion rates, and ROI, and adjust strategies and tactics accordingly.
6. Build and maintain strong relationships with key partners and industry influencers to expand brand awareness and generate new business opportunities.
7. Work closely with the sales team to provide them with the necessary marketing support and resources to effectively sell to the accountant and partner audience.
8. Collaborate with the product team to provide valuable insights and feedback on market trends and customer needs, and inform product roadmap and development.
9. Stay up-to-date with industry developments, trends, and best practices, and use this knowledge to continuously improve marketing strategies and tactics.
10. Mentor and coach junior marketing team members, and foster a culture of collaboration, innovation, and continuous learning within the team.

According to JobzMall, the average salary range for a Director of Product Marketing - Accountants & Partners in Denver, CO, USA is between $150,000 to $200,000 per year. This can vary depending on factors such as years of experience, company size, and industry.

Our mission is to create a world where work empowers a better life.

Founded in 2011, Gusto provides payroll, benefits and HR to modern companies. We have offices in San Francisco and Denver, but thanks to our 40,000 small business customers and their employees, there’s a little piece of us in all 50 states.