Director of Product Marketing, Accountants

We are seeking a passionate and results-driven Director of Product Marketing to join our dynamic team at Gusto. As the leader of our Accountants division, you will play a crucial role in driving growth and success for our product in the accounting industry. This is a unique opportunity to shape the future of our company and make a meaningful impact in the lives of small businesses and accountants. We are looking for a strategic thinker with a strong understanding of the accounting market, excellent communication skills, and a proven track record of driving product marketing initiatives. If you are a self-starter, thrive in a fast-paced environment, and are excited about revolutionizing the way accountants work, we want to hear from you!

1. Develop and execute strategic product marketing plans to drive growth and success for our Accountants division.
2. Understand and analyze the accounting market to identify key opportunities and trends that can be leveraged for product marketing initiatives.
3. Lead and manage a team of product marketers to ensure alignment and cohesion in all marketing efforts.
4. Collaborate with cross-functional teams, including sales, product, and customer success, to develop and launch effective marketing campaigns.
5. Utilize data and analytics to measure and track the success of product marketing initiatives and make data-driven decisions.
6. Develop and maintain strong relationships with key stakeholders, including accountants and small business owners, to understand their needs and preferences.
7. Act as a spokesperson for Gusto's Accountants division, presenting at industry events and conferences.
8. Stay up-to-date on industry trends, competitors, and market dynamics to inform product marketing strategies.
9. Continuously evaluate and refine product positioning and messaging to ensure alignment with target market and business objectives.
10. Drive the creation of marketing collateral, including sales materials, case studies, and website content.
11. Monitor and manage the product marketing budget to maximize ROI and achieve business goals.
12. Mentor and develop team members, providing coaching and guidance to help them reach their full potential.
13. Foster a culture of innovation and continuous improvement within the product marketing team.
14. Represent the voice of the customer and champion customer-centric marketing initiatives.
15. Collaborate with the leadership team to shape the overall product roadmap and business strategy.
16. Act as a thought leader and advocate for the company, promoting Gusto's values and mission.

According to JobzMall, the average salary range for a Director of Product Marketing, Accountants in Austin, TX, USA is $82,000-$144,000 per year. This range can vary depending on factors such as the size and industry of the company, the level of experience and skills of the individual, and the specific job responsibilities. Additionally, location, education, and certifications can also impact the salary range for this position.

Our mission is to create a world where work empowers a better life.

Founded in 2011, Gusto provides payroll, benefits and HR to modern companies. We have offices in San Francisco and Denver, but thanks to our 40,000 small business customers and their employees, there’s a little piece of us in all 50 states.