
Senior Associate, Marketing (Paid Search)
Welcome to Grubhub - the nation's leading online and mobile food ordering company! We are currently seeking a highly motivated and experienced Senior Associate, Marketing (Paid Search) to join our dynamic marketing team. As a Senior Associate, you will play a pivotal role in driving our paid search strategy and executing campaigns that will directly impact the growth and success of our business. If you are a results-driven individual with a passion for digital marketing and a proven track record of success in paid search, we want to hear from you! Join us in our mission to connect hungry diners with their favorite local restaurants and be a part of our fast-paced, fun and innovative culture.
- Develop and implement paid search strategies to increase brand awareness and drive traffic to Grubhub's online and mobile platforms.
- Conduct thorough market research and analysis to identify new opportunities for paid search campaigns.
- Collaborate with cross-functional teams to ensure alignment and integration of paid search initiatives with overall marketing strategy.
- Monitor and optimize paid search campaigns on a regular basis to ensure maximum return on investment.
- Create and manage budgets for paid search campaigns, tracking expenses and reporting on performance metrics.
- Stay up-to-date with industry trends and best practices in paid search advertising.
- Utilize data and analytics to make data-driven decisions and continuously improve campaign performance.
- Work closely with external partners, such as search engine platforms, to optimize campaigns and drive results.
- Train and mentor junior team members on paid search strategies and execution.
- Provide regular reports and updates to management on the performance of paid search campaigns.
- Maintain a strong understanding of Grubhub's brand and target audience to ensure all paid search efforts are aligned with company goals.
- Continuously identify and test new paid search opportunities to drive growth and innovation for the company.
- Collaborate with creative teams to develop effective ad copy and landing pages for paid search campaigns.
- Ensure all paid search campaigns adhere to industry regulations and guidelines.
- Embody the Grubhub brand and values, representing the company in a positive and professional manner at all times.
Bachelor's Degree In Marketing, Advertising, Or A Related Field
Minimum Of 3 Years Experience In Paid Search Marketing, Preferably In The E-Commerce Or Food Delivery Industry
Demonstrated Success In Managing And Optimizing Paid Search Campaigns, Including Keyword Research, Bid Management, And Ad Copywriting
Proficiency In Google Ads, Bing Ads, And Other Relevant Platforms, With A Strong Understanding Of Ppc Best Practices And Industry Trends
Excellent Analytical Skills And Ability To Use Data To Inform Decision Making, With Experience In A/B Testing And Conversion Rate Optimization
Data Analysis
Keyword Research
a
Budget management
Google Ads
Digital advertising
Campaign optimization
Bing Ads
Ad copywriting
Conversion tracking
Ppc Management
Sem Strategy
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
flexibility
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Associate, Marketing (Paid Search) in Chicago, IL, USA is $50,000 - $90,000 per year. However, this range can vary depending on factors such as the size and reputation of the company, the candidate's level of experience, and the specific responsibilities and goals of the role. Additional benefits, such as bonuses and stock options, may also impact the overall compensation package. It is recommended to research and compare salaries at specific companies and industries to get a more accurate understanding of the salary range for this position in Chicago.
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Grubhub is a leading online and mobile food-ordering and delivery marketplace with the largest and most comprehensive network of restaurant partners, as well as nearly 24 million active diners. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience.

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