Director, Brand Insights & Strategy
Are you a strategic and creative thinker with a passion for building and growing brands? Do you have experience in market research and analysis? If so, we have an exciting opportunity for you to join our team as the Director of Brand Insights & Strategy at Grubhub.As the Director of Brand Insights & Strategy, you will play a critical role in shaping and driving the brand strategy for Grubhub. You will oversee market research, competitive analysis, and consumer insights to identify opportunities for brand growth and development. You will work closely with cross-functional teams to translate insights into actionable strategies and initiatives that will elevate our brand and drive business results.To excel in this role, you must have a strong understanding of brand building principles and be able to think both analytically and creatively. You should also have experience leading teams and managing projects to success. If you are a dynamic and results-driven individual with a passion for branding, we invite you to apply for this exciting opportunity with Grubhub.
- Develop and implement brand strategies that align with the overall business objectives and drive brand growth.
- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for brand positioning.
- Utilize consumer insights to inform brand messaging, positioning, and creative campaigns.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns and initiatives that support brand objectives.
- Lead and manage a team of brand insights and strategy professionals, providing mentorship and guidance to drive team growth and development.
- Monitor and track brand performance and KPIs, providing regular insights and recommendations to senior leadership.
- Identify and assess potential brand partnerships and collaborations that align with brand values and objectives.
- Develop and manage budgets for brand initiatives and campaigns.
- Stay up-to-date with industry trends and best practices in brand building, bringing fresh and innovative ideas to the team.
- Foster a culture of creativity, collaboration, and continuous improvement within the brand insights and strategy team.
Extensive Experience In Brand Management: A Qualified Director Of Brand Insights & Strategy At Grubhub Should Possess At Least 8-10 Years Of Experience In Brand Management, Preferably In The Food Delivery Or Technology Industry. This Experience Should Include Developing Brand Strategies, Conducting Market Research, And Executing Successful Marketing Campaigns.
Strong Analytical And Strategic Thinking Skills: The Ideal Candidate Should Have A Proven Track Record Of Using Data And Consumer Insights To Drive Brand Strategy Decisions. They Should Also Possess Excellent Strategic Thinking Skills To Develop Innovative And Effective Brand Campaigns That Align With The Company's Overall Goals.
In-Depth Knowledge Of The Food Delivery Industry: To Effectively Lead The Brand Insights And Strategy Team At Grubhub, The Candidate Should Have A Comprehensive Understanding Of The Food Delivery Market, Including Key Players, Trends, And Consumer Behavior. This Knowledge Will Be Crucial In Developing A Unique And Differentiated Brand Positioning For Grubhub.
Leadership And Team Management Experience: As A Director, The Candidate Will Be Responsible For Managing A Team Of Brand Insights And Strategy Professionals. Therefore, They Should Have Prior Experience In Leading And Developing High-Performing Teams, Setting Clear Goals, And Providing Mentorship And Guidance To Team Members.
Excellent Communication And Collaboration Skills: The Director Of Brand Insights & Strategy Will Work Closely With Cross-Functional Teams, Including Marketing, Product, And Operations. Therefore, The Candidate Should Have Exceptional Communication And Collaboration Skills To Effectively Communicate Insights, Influence Stakeholders, And Drive Alignment Across The Organization.
Data Analysis
Market Research
Marketing Analytics
Consumer behavior
Competitive analysis
brand strategy
Brand Identity
Customer Insights
brand positioning
Trend Forecasting
Brand Messaging
Brand Analysis
Communication
Conflict Resolution
Customer Service
Leadership
Problem Solving
Time management
creativity
Attention to detail
Teamwork
Adaptability
According to JobzMall, the average salary range for a Director, Brand Insights & Strategy in New York, NY, USA is $126,000 - $190,000 per year. However, this may vary depending on factors such as the company, industry, and years of experience.
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Grubhub is a leading online and mobile food-ordering and delivery marketplace with the largest and most comprehensive network of restaurant partners, as well as nearly 24 million active diners. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience.
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