Analyst, Growth - Performance Marketing Analytics

Are you a highly analytical and data-driven individual with a passion for driving business growth? If so, Grubhub is looking for you to join our team as an Analyst, Growth - Performance Marketing Analytics. In this role, you will play a crucial role in optimizing and scaling our performance marketing efforts to drive user acquisition and retention. We are seeking candidates with a strong background in data analysis, experience with performance marketing platforms, and a proven track record of delivering actionable insights and recommendations. If you thrive in a fast-paced, collaborative environment and have a knack for solving complex problems, we want to hear from you!

1. Conduct data analysis: Utilize various data sources and analytical tools to gather, analyze, and interpret data related to performance marketing efforts.
2. Optimize performance marketing efforts: Use data insights to identify areas of improvement and develop strategies for optimizing performance marketing campaigns to drive user acquisition and retention.
3. Develop and maintain performance dashboards: Design and maintain dashboards to track key performance metrics and provide regular reporting on campaign performance to stakeholders.
4. Monitor and report on key performance metrics: Monitor key performance indicators (KPIs) such as user acquisition, conversion rates, and ROI, and provide regular reports to inform decision-making.
5. Collaborate with cross-functional teams: Work closely with cross-functional teams, including marketing, product, and data science, to identify opportunities and implement solutions for driving business growth.
6. Identify trends and insights: Identify trends and insights from data to inform business decisions and make recommendations for future strategies.
7. Stay updated on industry trends: Stay current with industry trends and best practices in performance marketing and apply knowledge to inform strategies and tactics.
8. Conduct A/B testing: Design and execute A/B tests to evaluate the effectiveness of different performance marketing strategies and make data-driven recommendations for optimization.
9. Troubleshoot and problem-solve: Proactively identify and troubleshoot issues with performance marketing campaigns and develop solutions to improve performance.
10. Communicate findings and recommendations: Clearly communicate complex data findings and recommendations to both technical and non-technical stakeholders, including senior management.
11. Continuously improve processes: Identify opportunities for process improvement and implement solutions to streamline and optimize performance marketing operations.
12. Maintain data integrity: Ensure data accuracy and consistency by conducting regular data audits and quality checks.
13. Adhere to company policies: Follow company policies and procedures related to data privacy and security in handling sensitive data.
14. Mentor and train team members: Provide guidance and training to junior team members on data analysis techniques, tools, and processes.
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According to JobzMall, the average salary range for a Analyst, Growth - Performance Marketing Analytics in New York, NY, USA is $77,000 to $110,000 per year. The salary may vary depending on the specific company, experience level, and skills of the individual. Some companies may also offer bonuses or other incentives that can increase the overall compensation package. It is important to research the specific job market and industry to get a more accurate understanding of the salary range for this position.

Grubhub is a leading online and mobile food-ordering and delivery marketplace with the largest and most comprehensive network of restaurant partners, as well as nearly 24 million active diners. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience.